The strategy for creating awareness for Marassi Hotels' outlets focuses on showcasing their unique and luxurious food experiences, particularly during the summer season. By leveraging social media influencers, the strategy aims to reach a broad audience by working with both local and international influencers. For example, influencers are invited to exclusive tasting events, allowing them to generate content that highlights the hotel's exceptional food and ambiance, amplifying this through platforms like Instagram and TikTok.
Additionally, the strategy involves organizing themed culinary events, such as summer-themed food festivals featuring renowned chefs and local artisans. These events not only enhance the hotel's brand image but also attract food enthusiasts by offering exclusive meal packages and creating event-specific social media buzz. By capturing event highlights and encouraging guest interaction, Marassi Hotels can further solidify their position as a culinary destination.
To boost customer engagement onsite, the hotels implement interactive and personalized experiences. This includes designing engaging food menus and training staff to deliver tailored dining experiences. By setting up visually appealing food stations and introducing loyalty programs, they make the visit memorable, encouraging repeat visits. Elements like scent branding and themed dining nights add to an immersive experience, ensuring guests leave with positive memories.
The strategies
⛳️ Strategy 1: Leverage social media influencers
- Identify local and international influencers with a strong foodie following
- Develop a collaboration plan with selected influencers
- Offer influencers exclusive tasting menus and experiences
- Encourage influencers to create content showcasing the food and ambiance
- Utilise Instagram and TikTok to amplify influencer content
- Promote a hashtag unique to Marassi Hotels' foodie experience
- Create shareable Instagram stories with influencer content
- Host a live cooking session with influencers on social media
- Track engagement metrics from influencer posts
- Adjust influencer collaborations based on performance metrics
⛳️ Strategy 2: Organise themed culinary events
- Plan a series of summer-themed food festivals
- Hire renowned chefs for guest appearances and demonstrations
- Coordinate with local artisans for pop-up market events
- Develop exclusive meal packages for the events
- Promote events through targeted email marketing campaigns
- Create event pages on social media and local event platforms
- Offer early bird ticket promotions to drive interest
- Capture and share event highlights through professional photography
- Encourage guest interactions with event-specific hashtags
- Survey attendees post-event to gather feedback
⛳️ Strategy 3: Enhance customer engagement onsite
- Design an interactive and informative food menu
- Train staff to deliver personalised dining experiences
- Set up visually appealing food stations for live cooking
- Introduce a loyalty programme for returning customers
- Provide unique food tastings upon guest arrival
- Utilise scent branding to create a memorable dining environment
- Integrate digital tools for easy reservation and feedback
- Encourage customers to leave reviews on travel and food websites
- Refresh dining areas to reflect summer themes
- Host weekly themed dining nights with a storytelling element
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
