The strategy to grow SweetsioBox, a premium dessert-box brand in Iran, focuses on engaging the 18-35 age demographic via Instagram and WhatsApp. To boost social media presence, the strategy includes creating consistent and engaging content, such as daily Instagram stories, weekly posts, and interactive Live sessions. The brand plans to collaborate with local influencers and host Instagram contests to increase engagement, visibility, and customer interaction.
Strengthening brand identity involves using bilingual messaging, designing special packaging for occasions, and emphasizing eco-friendly materials. These efforts aim to reinforce the brand's premium and modern aesthetic while appealing to environmentally conscious consumers. Additionally, the strategy expands product offerings with new dessert variations, corporate packages, and a subscription service, which aim to cater to wider customer preferences and increase loyalty. Pilot delivery services and pop-up events are also planned to enhance accessibility and brand awareness.
The strategies
⛳️ Strategy 1: Enhance social media presence
- Create a consistent posting schedule with daily Instagram stories and weekly posts
- Host weekly Instagram Live sessions showcasing dessert preparation
- Utilise Instagram Reels to highlight the unboxing experience
- Collaborate with popular local influencers for product reviews
- Engage followers with interactive stories such as polls and Q&A
- Run monthly Instagram contests encouraging user-generated content
- Share behind-the-scenes content to establish brand transparency
- Use targeted ads to reach potential customers aged 18-35
- Create a unique Instagram hashtag campaign for user photos
- Respond promptly to comments and messages to increase engagement
⛳️ Strategy 2: Strengthen brand identity and packaging
- Incorporate bilingual Farsi and English messaging on all packaging
- Design limited edition packaging for seasonal celebrations
- Highlight the transparency of packaging in marketing materials
- Feature the brand's visual identity strongly across channels
- Develop eco-friendly packaging options to stand out
- Showcase the freshness and quality of ingredients in all visuals
- Ensure all visual materials convey a premium and clean aesthetic
- Offer customisation options for gift occasions to enhance appeal
- Place QR codes on packaging leading to exclusive content
- Solicit feedback on packaging directly from customers
⛳️ Strategy 3: Expand product and service offerings
- Introduce new dessert box variations inspired by local events
- Develop a loyalty programme to reward returning customers
- Offer corporate and event packages for bulk orders
- Launch a subscription service for monthly or bi-weekly desserts
- Partner with local cafes for joint promotions
- Create a referral programme to encourage word-of-mouth
- Pilot a delivery service with tracking for customer convenience
- Host pop-up events in local areas to increase brand awareness
- Offer seasonal speciality boxes to attract diverse customer tastes
- Gather customer feedback on new offerings to refine products
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
