The strategy focuses on enhancing guest experiences at a wildlife resort by offering complementary accommodations, promoting conservation, and increasing occupancy. One approach is to offer complementary stays to long-term visitors. For example, the resort may provide an extra night for guests staying beyond a specific threshold, such as weekdays or off-peak seasons, ensuring a pleasant experience while efficiently managing room availability based on occupancy rates.
Another strategy involves partnering with wildlife conservation organizations to provide sponsored stays. This creates unique opportunities for key donors or volunteers to experience the resort, thus enhancing the resort's visibility and reputation through these altruistic collaborations.
Finally, the strategy recommends implementing a referral program with complementary rewards. Guests can earn free stays by referring friends or family, thereby boosting participation and engagement. For instance, satisfied customers may serve as advocates for the resort, encouraging others to visit and potentially participate in refer-a-friend contests, encouraging continual growth of the resort's network of patrons.
The strategies
⛳️ Strategy 1: Offer Complementary Stays for Long-term Visitors
- Identify the average length of stay in current bookings
- Determine a threshold for long-term visits that qualifies for a complementary night
- Establish criteria for complementary stays, such as weekdays only or during off-peak seasons
- Calculate the financial impact of offering complementary nights for long stays
- Communicate the offer on the resort website and booking platforms
- Train staff to inform and promote the complementary policy to potential guests
- Monitor guest satisfaction and gather feedback on the complementary offer
- Adjust the offer based on guest feedback and occupancy rates
- Assess room availability to ensure inventory accommodates such offers
- Introduce a system to manage bookings effectively, accounting for complementary stays
⛳️ Strategy 2: Partner with Conservation Organizations for Sponsored Stays
- Identify and reach out to reputable wildlife conservation organisations
- Negotiate a partnership where organisations sponsor complementary stays for key donors or volunteers
- Develop a joint marketing campaign to promote the partnership
- Create specialised itineraries or experiences highlighting conservation efforts for these guests
- Ensure all legal agreements and contracts cover partnership terms and guest management
- Allocate a set number of rooms for sponsored stays to prevent overbooking
- Collect testimonials from guests who attended through sponsored stays
- Measure the impact of such partnerships on the resort's visibility and reputation
- Establish a feedback loop with partner organisations to refine the programme
- Report conservation success stories associated with guest stays for promotional use
⛳️ Strategy 3: Implement a Referral Program with Complementary Rewards
- Design a referral programme where guests can earn a complementary stay by referring others
- Set clear terms for the programme, such as the minimum booking required from referred guests
- Develop marketing materials and a dedicated webpage explaining the referral programme
- Engage with previous satisfied customers to kickstart the referral programme
- Train staff on how to actively promote and manage the referral system
- Utilise guest feedback and referrals to refine the offer and increase participation
- Implement a tracking mechanism to monitor referral origins and complementary stays redeemed
- Incorporate social media tools to encourage guest sharing and referrals
- Organise occasional refer-a-friend contests to boost engagement
- Evaluate the success of the referral programme and adjust as necessary for optimal results
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
