The strategy to increase the monthly active users (MAU) of the STEM video editing platform is comprehensive and multifaceted. The first strategy is to implement an outreach program, targeting educational institutions. By partnering with schools and creating promotional materials, the platform aims to engage educators and administrators. Hosting webinars and organizing community events can facilitate these partnerships, while competitions and collaborations with influencers can further promote the platform.
Another focus is on enhancing platform features. Conducting user surveys and competitor analysis are steps to introduce desirable features. Improvements like AI tools for novice users and optimization for mobile usage help make the platform accessible. Integrating gamification and social sharing can increase user interaction and engagement.
Social media marketing is also a crucial component. Targeting specific audiences and crafting content for social media carves a niche for the platform. Partnerships with influencers and campaigns like hashtag initiatives are designed to boost visibility. Through these tactics, the platform aims to highlight its utility, aided by a student ambassador program and user-generated content to showcase real-world applications.
The strategies
⛳️ Strategy 1: Implement an outreach programme
- Identify potential school partnerships for STEM video editing platform
- Create promotional materials for outreach communication
- Develop an engagement plan with educational institutions
- Host information webinars for educators and administrators
- Build a case study library showcasing successful STEM video projects
- Launch a competition incentivising schools to participate in STEM video projects
- Leverage local media to increase awareness within educational circles
- Develop a feedback loop to improve user experience in schools
- Organise community events to showcase student projects
- Collaborate with educational bloggers and influencers to promote the platform
⛳️ Strategy 2: Enhance platform features
- Conduct a user survey to identify desired features among potential users
- Analyse competitors to benchmark popular features
- Develop an improved user interface focusing on ease of use
- Introduce AI tools for automated editing to attract novice users
- Implement regular updates based on user feedback
- Optimise the platform for mobile use to increase accessibility
- Add gamification elements to make learning fun and interactive
- Integrate social sharing capabilities to boost user creation visibility
- Offer personalised tutorials based on user skill level
- Partner with popular software to provide familiar tool integrations
⛳️ Strategy 3: Leverage social media marketing
- Identify target audiences for social media campaigns
- Create content showcasing platform use cases across various social media channels
- Establish partnerships with STEM-focused social media influencers
- Run targeted ads showcasing the platform's benefits for students
- Monitor engagement metrics to refine social media strategies
- Establish a student ambassador programme for peer-to-peer advocacy
- Create a hashtag campaign to boost visibility and engagement
- Host monthly live sessions showcasing different platform features
- Utilise user-generated content to showcase real-world applications
- Collaborate with popular educational YouTube channels for guest segments
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
