The strategy for growing existing clinics under the Newmi Care brand focuses on three main areas: enhancing patient experience, expanding service offerings, and boosting community engagement. Enhancing patient experience includes initiatives like conducting satisfaction surveys, implementing seamless booking systems, and training staff in customer service. For example, redesigning clinic interiors and offering personalized follow-up care can make patients feel more welcomed and valued.
Expanding service offerings involves market research to introduce high-demand services and partnering with specialists for advanced treatments. This could mean offering flexible scheduling for busy patients or creating package deals for cost-effectiveness.
Boosting community engagement through organizing health workshops and collaborating with local businesses helps build relationships. Leverage of social media and hosting community events also enhance brand visibility and foster a stronger connection with the community.
The strategies
⛳️ Strategy 1: Enhance patient experience
- Conduct regular patient satisfaction surveys to identify areas for improvement
- Implement a seamless appointment booking system for ease of access
- Train staff on customer service best practices to improve patient interactions
- Redesign clinic interiors to create a welcoming and comfortable atmosphere
- Introduce personalised follow-up care to ensure patient engagement
- Offer post-appointment feedback opportunities for continuous improvement
- Integrate digital health records for faster and accurate patient data access
- Create a loyalty programme to reward repeat patients
- Host patient-centric events to foster community and education
- Monitor and respond promptly to online reviews and feedback
⛳️ Strategy 2: Expand service offerings
- Conduct market research to identify high-demand services
- Introduce new health services to cater to wider patient needs
- Partner with specialists to provide advanced treatment options
- Offer flexible scheduling for high-demand services to increase accessibility
- Train existing staff to broaden their skills for service diversification
- Develop package deals combining various services for cost-effectiveness
- Market new services through targeted advertising campaigns
- Leverage patient feedback to fine-tune new service offerings
- Monitor performance metrics of new services to measure success
- Stay informed on healthcare trends to keep offerings relevant
⛳️ Strategy 3: Boost community engagement
- Organise community health workshops to build relationships
- Leverage social media for community outreach and engagement
- Collaborate with local businesses for mutual promotion opportunities
- Sponsor local events to enhance brand visibility
- Develop community-specific health programmes to address local needs
- Utilise email marketing campaigns to keep community informed
- Engage with patient advocacy groups for community insights
- Host open house events to showcase clinic enhancements
- Facilitate community webinars on health-related topics to establish expertise
- Ensure clinic participation in local health fairs to increase presence
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
