The strategy focuses on enhancing website usability and business operations through three main approaches: optimizing the website, improving operational efficiency, and strengthening financial management. For website optimization, regular reviews on both mobile and desktop devices ensure user-friendliness and accessibility. Actions such as making the contact number prominent or launching a Google Pay Per Click campaign directly impact client engagement and marketing effectiveness. For instance, integrating an email marketing system boosts communication with clients, similar to how timely updates of social media links enhance digital presence.
Enhancing operational efficiency involves weekly or monthly staff meetings, aiming for seamless communication, and promoting team cohesion. Ensuring that the company’s mission and vision are well-integrated within the workforce fosters a unified direction. Operational revisions such as holding annual employee reviews and providing free treatments as perks foster long-term employee satisfaction and engagement.
Strengthening financial management entails setting clear revenue growth and sales goals while maintaining a balanced budget. This involves conducting regular business expense reviews, tracking marketing expenses relative to income, and analyzing returns on marketing investments. By doing so, businesses can ensure financial health and allocate resources efficiently, comparable to how maintaining labor costs below a certain threshold is crucial for sustainable operations.
The strategies
⛳️ Strategy 1: Optimise your website
- Conduct a monthly review of the website on both mobile and desktop devices
- Ensure the phone number is prominently displayed, bold, and clickable at the top of the website
- Add and update social media links on the website
- Integrate an email marketing system to reach clients at least twice a month
- Implement a tracking system for your consultation closing ratios
- Replace discounting with cross promotion strategies
- Initiate a Google Pay Per Click campaign
- Analyse the average value of sold consults monthly
- Implement a system to track and improve patient retention
- Regularly review your marketing score to identify areas for improvement
⛳️ Strategy 2: Enhance operational efficiency
- Hold weekly or monthly staff meetings to ensure regular communication
- Strive to maintain a higher ratio of long-term employees to new employees
- Share and reinforce the company mission and vision with all staff
- Develop and follow a formalised consultation format
- Create written position descriptions for all staff roles
- Implement a team or individual bonus system
- Offer staff free treatments as a perk
- Establish a retail commission system
- Conduct annual employee reviews with feedback and development plans
- Document and follow standard operating procedures
⛳️ Strategy 3: Strengthen financial management
- Establish and review annual revenue growth goals
- Set monthly sales goals by service type
- Implement a staff bonus structure for exceeding sales goals
- Conduct quarterly reviews of business expenses
- Ensure that labour costs remain below 30% of income
- Maintain marketing expenses between 5% and 15% of income
- Calculate and analyse the return on investment of marketing efforts
- Measure staff productivity and hourly output
- Determine the current revenue capacity of the facility
- Regularly review finance-related scores and action plans for improvement
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
