The strategy aims to boost the sales of Tunisian Harissa without a marketing budget by leveraging organic reach on Facebook specifically targeting working mothers. The first approach focuses on engaging the audience. This includes creating dedicated Facebook and Instagram profiles, sharing recipes featuring Harissa, and hosting live cooking demonstrations. For instance, asking followers to share their own Harissa recipes and featuring their testimonials fosters community involvement.
The second strategy involves optimizing content for organic reach by understanding Facebook algorithms and using high-quality visuals. Posting during peak times and utilizing strategic hashtags ensures better visibility among working mothers. Additionally, the plan includes analyzing post-performance to identify effective content and enticing users with engaging CTAs such as liking, sharing, and commenting.
The third component is community building through a private Facebook group for Harissa enthusiasts. This group offers exclusive content, polls, and monthly challenges to foster interaction and share Harissa cooking experiences. By nurturing discussions and offering unique rewards, the strategy aims to create a tight-knit community interested in Harissa.
The strategies
⛳️ Strategy 1: Engage your audience
- Create a Facebook page and Instagram profile dedicated to Tunisian Harissa
- Share engaging recipes that feature Tunisian Harissa as a key ingredient
- Host a weekly live cooking demonstration showcasing the versatility of Harissa
- Engage followers by asking them to share how they use Harissa in their meals
- Respond promptly to comments and messages to build a relationship with your audience
- Feature customer testimonials and stories on your page
- Introduce a 'Recipe of the Week' contest where followers can share their own recipes
- Collaborate with food bloggers or enthusiasts who have a similar audience
- Share user-generated content such as photos and reviews
- Create a series of educational posts about the health benefits and history of Harissa
⛳️ Strategy 2: Optimise content for organic reach
- Study Facebook's algorithm to understand factors that increase post visibility
- Use high-quality images and videos to capture attention immediately
- Post at times when working mothers are most active online, such as lunch break or evenings
- Employ strategic hashtags that target the food-loving community and moms
- Create shareable content like infographics about Harissa benefits or quick recipes
- Regularly analyse your post-performance to understand what content works best
- Ensure all posts have a call-to-action, such as liking, sharing, or commenting
- Use Facebook Insights to determine the demographics of your engaged audience
- Capitalize on trending topics by relating them to your product in an authentic way
- Encourage satisfied customers to tag your page in their posts
⛳️ Strategy 3: Build a community
- Create a private Facebook group for Harissa lovers and invite existing customers
- Nurture community discussions by posting relevant questions and polls
- Encourage group members to share their cooking tips and experiences with Harissa
- Offer exclusive content to group members, such as early access to new recipes
- Host monthly group challenges with small rewards like a free jar of Harissa
- Foster a supportive environment where members can share struggles with meal prep
- Provide consistent updates and sneak peeks about new products or offers
- Coordinate with other groups focused on cooking or quick meals to cross-promote
- Recognize and appreciate active members who contribute positively to the group
- Regularly review group feedback to improve your product offerings or page content
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
