The strategy for expanding Keloy Technical Services' reach centers around three key initiatives: enhancing online presence, expanding service offerings, and strengthening client relationships. To enhance the online presence, the plan includes revamping the company's website and implementing SEO techniques to increase visibility. Social media engagement is emphasized through regular content sharing and collaboration with influencers. For example, posting project highlights on Instagram can attract more clients interested in electrical certifications.
Expanding service offerings involves conducting market research to identify new demands. Keloy aims to develop specialized service packages and train staff on new certification technologies. Offering maintenance contracts and energy efficiency audits as part of the services can attract a broader client base.
Strengthening client relationships is another focal point, requiring the implementation of a CRM system for better client management. Sending regular newsletters and hosting appreciation events can keep clients engaged and loyal. For example, offering free consultations for returning clients demonstrates commitment to excellent customer service.
The strategies
⛳️ Strategy 1: Enhance online presence
- Revamp the company website to be user-friendly and informative
- Implement search engine optimisation (SEO) techniques to increase online visibility
- Create and maintain active social media profiles on relevant platforms
- Regularly post engaging content related to electrical installations and certifications
- Offer online booking or consultation services through the website
- Utilise online advertising options such as Google Ads or Facebook Ads
- Encourage satisfied customers to leave online reviews and testimonials
- Share case studies or project highlights on social media
- Monitor online engagement metrics to refine content strategy
- Collaborate with influencers in the home improvement and commercial sectors
⛳️ Strategy 2: Expand service offerings
- Conduct market research to identify additional service demands
- Develop specialised service packages for both domestic and commercial clients
- Train staff on new installation and certification technologies
- Offer maintenance contracts alongside installation services
- Introduce energy efficiency audits and upgrade services
- Create a referral program to incentivise clients to refer new business
- Partner with manufacturers to provide exclusive offers on products
- Bundle services with unique discounts for first-time clients
- Participate in industry events to showcase service enhancements
- Survey clients periodically to gather feedback and adapt services accordingly
⛳️ Strategy 3: Strengthen client relationships
- Implement a customer relationship management (CRM) system to track interactions
- Regularly follow up with clients post-installation for feedback and support
- Send newsletters with insights and updates to educate and engage clients
- Host client appreciation events or workshops on electrical safety
- Explore partnerships with real estate developers for exclusive installations
- Provide emergency electrical services for existing clients
- Develop a loyalty program to reward repeat clients
- Personalise communication based on client preferences and past interactions
- Offer free consultations or check-ups for returning clients
- Seek client input before launching new services or making major changes
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
