The "Enhancing Restaurant Prestige" strategy for Mounai, a Lebanese restaurant in Jeddah, emphasizes solidifying its status as a top fine-dining destination. The approach utilizes social media to increase visibility, featuring engaging content like ambiance photos and collaborations with influencers. This not only brings new patrons but also fosters community through hashtags and interactive online presence, such as virtual tours and live demos.
Another focus is hosting exclusive events, such as themed dinners and cooking classes, offering unique experiences like live music, private dining, and charity fundraisers. These events aim to differentiate the restaurant, enriching the cultural and social dining atmosphere.
Moreover, by focusing on customer service, Mounai strives to create memorable experiences. Initiatives include personalized interactions, efficient service during peak times, and thoughtful touches like complimentary Lebanese tea. Regular staff training enhances service quality and familiarity with guest preferences, ensuring repeat visits and building customer loyalty.
The strategies
⛳️ Strategy 1: Leverage social media and online presence
- Create visually appealing content showcasing the restaurant's ambiance and dishes
- Engage with followers by responding promptly to comments and messages
- Collaborate with local influencers for promotional posts
- Initiate a hashtag campaign to encourage guests to share their experiences
- Offer special promotions or discounts to followers who post about their visit
- Update the website to reflect current menu items and special events
- Maintain an active presence on Yelp and Google reviews to encourage new patrons
- Share behind-the-scenes content to create a connection with the audience
- Organise virtual tours or live cooking demonstrations via social media
- Highlight customer testimonials and reviews in posts
⛳️ Strategy 2: Host exclusive events and experiences
- Organise monthly themed dinner events with unique menus
- Offer cooking classes focused on Lebanese cuisine
- Provide live music or entertainment during weekends
- Collaborate with local artists to host art exhibitions in the restaurant
- Create a loyalty program for frequent guests
- Host private dining experiences with tailored menus
- Introduce wine or cocktail pairing nights with curated selections
- Organise charity events or fundraisers to engage with the community
- Offer the restaurant as a venue for private parties or corporate events
- Invite renowned guest chefs for special appearances and theme nights
⛳️ Strategy 3: Enhance customer service and experience
- Train staff to provide personalised customer interactions
- Introduce a feedback system to gather guest insights
- Ensure prompt service during peak hours by adjusting staff levels
- Regularly update and maintain a pristine restaurant environment
- Offer complimentary Lebanese tea upon arrival
- Surprise guests with amuse-bouches between courses
- Develop an in-depth staff training program for product knowledge
- Provide birthday or anniversary guests with a small token or dessert
- Monitor and adapt music playlists to enhance dining ambiance
- Encourage staff to remember regular guests' preferences
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
