The strategy for launching the Mitsubishi DST involves a multifaceted digital marketing plan set for January/February 2026. Firstly, an effective teaser campaign focuses on generating buzz and excitement. By identifying target audience segments, the strategy aims to leverage social media for regular, engaging posts alongside influencer collaborations. For instance, a dedicated landing page with a countdown can intensively build anticipation. Importantly, engagement-driven activities like teaser-based games encourage interaction and foster community.
Additionally, an open funnel marketing approach is employed. This approach caters to all stages of the buyer’s journey, from awareness to decision-making. For example, the creation of educational blog posts and optimised SEO efforts ensure enhanced visibility. Retargeting strategies help re-engage interested visitors, and hosting webinars provides education on the DST's impact. Content personalization via CRM systems nurtures leads effectively.
Finally, coordinating a smooth digital launch is crucial. Ensuring platform readiness and optimising the customer experience during the launch enhances engagement. This involves preparing press releases, instructional content, and FAQs to address inquiries. Post-launch efforts include momentum maintenance through campaigns and newsletters, with analysis of performance data to refine subsequent marketing efforts.
The strategies
⛳️ Strategy 1: Implement an effective teaser campaign
- Identify the target audience segments for the Mitsubishi DST
- Develop teaser content that highlights key features and benefits of the DST without revealing all details
- Utilise social media platforms for teaser releases, ensuring regular and engaging posts
- Collaborate with influencers or brand ambassadors to create buzz leading up to the launch
- Create a dedicated landing page with a countdown to build anticipation
- Encourage audience interaction through teaser-based games or challenges
- Release teaser videos with strategic calls-to-action to join a mailing list for more info
- Implement A/B testing for different teaser messages to identify the most effective approach
- Encourage user-generated content by asking potential customers to share their guesses about the DST
- Track engagement metrics and adjust strategy based on audience response
⛳️ Strategy 2: Engage in an open funnel marketing approach
- Develop content that caters to all stages of the buyer’s journey, from awareness to decision-making
- Create blog posts and articles that educate the audience on the benefits of electric vehicles and Mitsubishi’s role in the industry
- Optimise SEO efforts across digital content to enhance visibility and search engine rankings
- Utilise paid advertising on social media and search engines to capture leads at different stages
- Invest in retargeting strategies to engage visitors who expressed interest but did not convert
- Host virtual events or webinars to educate potential customers about the DST and its impact
- Collaborate with automotive reviewers to secure positive coverage and reviews
- Monitor customer feedback and analyse it for insights to refine marketing messages
- Provide exclusive promotions or discounts to early adopters as an incentive
- Use CRM systems to personalise communications and nurture leads through the sales funnel
⛳️ Strategy 3: Facilitate a smooth digital launch in January/February 2026
- Coordinate the digital launch event to maximise reach and engagement across platforms
- Prepare press releases and media kits for distribution to relevant automotive and tech publications
- Ensure that the website and e-commerce platform are fully optimised and ready for increased traffic
- Develop comprehensive FAQs and customer support resources to handle post-launch inquiries
- Prepare a series of instructional videos or guides on using the DST
- Engage in storytelling by sharing the brand’s journey leading up to the launch
- Plan post-launch follow-up campaigns to maintain momentum and engage new customers
- Collect and analyse post-launch performance data to gauge success and areas for improvement
- Maintain active communication with customers through newsletters and personalised offers
- Evaluate partnerships with industry events or trade shows to further promote the DST
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
