The strategy focuses on enhancing brand visibility and partnerships for a mega real estate company through well-crafted sponsorship tactics. The first step involves identifying potential sponsors by researching companies in complementary markets that align with real estate goals. By prioritizing sponsors based on strategic value, the company can create customized proposals and pitch decks to initiate meaningful discussions.
Creating attractive sponsorship packages is pivotal. These packages include brand visibility opportunities, exclusive networking events, and integrated digital marketing efforts. By including scalable benefits and tailoring offers to sponsor values, the company ensures relevance and attractiveness in sponsorship agreements.
Maintaining strong relationships with sponsors is crucial for sustained partnerships. A dedicated team will manage these relationships, regularly update sponsors, and organize exclusive events. Through open communication, feedback solicitation, and offering loyalty rewards, the company aims for long-term mutually beneficial partnerships.
The strategies
⛳️ Strategy 1: Identify Potential Sponsors
- Research companies in complementary markets that align with real estate
- Compile a list of potential sponsors interested in real estate
- Assess the sponsorship history of these companies
- Evaluate potential sponsors' brand values and goals for alignment
- Prioritise potential sponsors based on strategic value
- Contact each priority sponsor to initiate discussions
- Develop customised proposals for each sponsor
- Prepare a pitch deck highlighting mutual benefits
- Schedule and conduct presentation meetings with each sponsor
- Gather feedback from sponsors to refine the sponsorship offers
⛳️ Strategy 2: Create Attractive Sponsorship Packages
- Design tiered sponsorship packages with scalable benefits
- Include brand visibility opportunities in promotions and events
- Offer exclusive networking opportunities with real estate leaders
- Incorporate branding on all marketing materials and real estate listings
- Provide data analytics on sponsorship impact and audience reach
- Craft compelling case studies demonstrating past sponsor success
- Include sponsorship integration in digital marketing efforts
- Prepare contracts with clear terms and obligations
- Align the sponsorship logic with the company's strategic objectives
- Update packages periodically to keep them attractive and relevant
⛳️ Strategy 3: Strengthen and Maintain Sponsor Relationships
- Establish a dedicated team for sponsor relationship management
- Regularly update sponsors on project progress and developments
- Organise exclusive events to engage sponsors with the brand
- Meet with sponsors quarterly to discuss ongoing collaboration
- Introduce sponsors to key stakeholders within the company
- Share success stories and testimonials to reaffirm sponsorship value
- Seek sponsor feedback to identify improvement areas
- Recognise and publicly acknowledge sponsors' contributions
- Offer renewal incentives and loyalty rewards for continued partnership
- Maintain transparency and open communication with all sponsors
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
