The strategy for Cabinet Ftahi Saiid, an accounting firm in Paris, focuses on increasing clientele and brand awareness through three main approaches. The first strategy is leveraging digital marketing channels. By creating a professional website optimized for SEO, the firm can attract organic traffic. Examples include maintaining a blog with industry insights and implementing targeted social media campaigns. Offering downloadable resources like ebooks can also help gather potential client contact information.
Engaging in local community and networking events is another vital strategy. By attending local business events and sponsoring community activities, the firm can enhance its local presence. Collaborations with local businesses and academic institutions for workshops and seminars aid in establishing connections and expanding its network.
Lastly, enhancing the client experience involves implementing feedback systems and training staff with modern practices. Customizing service offerings to meet the needs of different client segments, such as small businesses, and introducing virtual consultations make services more accessible. A loyalty program can reward client retention, while free initial consultations help attract potential clients by showcasing the firm's value.
The strategies
⛳️ Strategy 1: Leverage digital marketing channels
- Create and optimise a professional website with SEO practices to attract more organic traffic
- Implement a blog on the website featuring accounting tips, industry news, and client success stories
- Develop a social media presence on platforms like LinkedIn, Facebook, and Twitter with regular updates and engagement
- Invest in online advertising such as Google Ads and social media campaigns targeting businesses in Paris
- Create downloadable resources such as ebooks or informative guides and offer them in exchange for contact information
- Regularly conduct webinars or online workshops offering value to potential clients
- Utilise email marketing by sending newsletters and useful updates to existing and potential clients
- Ask satisfied clients to write reviews on Google and other platforms to increase social proof
- Explore partnerships with local business influencers to expand reach
- Monitor and analyse digital marketing efforts using analytics tools to refine strategies
⛳️ Strategy 2: Engage in local community and networking events
- Identify and attend local business networking events to establish connections
- Sponsor local community events or charity causes to increase brand visibility
- Host workshops or seminars on relevant topics in collaboration with local business organisations
- Join local business chambers or associations to broaden the network
- Create referral incentives for existing clients to attract new clientele
- Partner with other local businesses for collaborative promotions
- Develop and distribute informative print materials at local events
- Engage with local academic institutions to provide guest lectures or workshops
- Organise small business forums or roundtable discussions to address community needs
- Compile a list of potential local partners and reach out for collaborations
⛳️ Strategy 3: Enhance client experience and service offerings
- Implement a client feedback system to identify areas for service improvement
- Train staff with the latest industry practices and customer service skills
- Customise service offerings to cater to different client segments, like small businesses and individuals
- Streamline processes for easier and more efficient client interactions
- Introduce virtual consultation options to make services more accessible
- Provide personalised financial analysis and reporting for each client
- Develop a loyalty programme to reward and retain long-term clients
- Offer free initial consultations to potential clients to demonstrate value
- Regularly update clients about relevant financial regulations and tax changes
- Set measurable service-level agreements to assure clients of quality standards
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
