Marketing OKR example

Grow organic traffic that converts

Make search a channel that brings in buyers, not just readers.

Suggested timeframe: one quarter1 objective · 3 key results

YOUR STARTING POINTMarketing OKRs

OBJECTIVE

Make organic search a top-3 source of qualified signups

KR 1
Increase organic signups per month from 120 to 200
KR 2
Grow non-branded organic clicks to high-intent pages from 3,000 to 5,000 per month
KR 3
Move 10 priority keywords from page 2 into the top 5

Example targets. Adapt to your baseline before you start.

USE THIS WHEN

You get decent traffic from search but few signups. Agree on which pages count as high-intent before setting targets.

Make it work for your team

Set your baseline. Check where you are today, then choose targets that stretch your team.

Agree on ownership. Give each key result a clear owner and a source of data.

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Ideas to get you moving

These are possible initiatives, not extra key results. Choose the work most likely to change your numbers.

Review high-intent pages with weak conversion
Refresh pages that already attract relevant searches
Check signup attribution from organic sessions

FROM PLAN TO PROGRESS

Give these goals
a weekly rhythm.

Track your results, spot what needs attention, and keep everyone in the loop with Tability.

Make it your own. Then move it forward.

Your weekly check-in

Start with your team's baseline.

Clear objectivesMeasurable resultsAgreed owners

A clear owner for every result
Simple weekly check-ins
Progress reports, ready to share

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Grow organic traffic that converts
objectives:
  - title: Make organic search a top-3 source of qualified signups
    outcomes:
      - title: Increase organic signups per month from 120 to 200
        initiatives: []
      - title: >-
          Grow non-branded organic clicks to high-intent pages from 3,000 to
          5,000 per month
        initiatives: []
      - title: Move 10 priority keywords from page 2 into the top 5
        initiatives: []

KEEP EXPLORING

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Demand generation

Turn content into qualified pipeline

Build a lead magnet that attracts the right people and starts useful sales conversations.

Objective

Make our lead magnet a reliable source of qualified pipeline

Increase monthly qualified leads from the lead magnet from 40 to 70
Improve landing-page visitor-to-download conversion from 8% to 12%
Increase the share of leads accepted by Sales from 35% to 50%

View template

Paid acquisition

Grow acquisition without growing costs

Find a sustainable balance between more customers and the cost of winning them.

Objective

Make paid acquisition a sustainable growth engine

Increase new customers from paid channels from 80 to 110 per month
Reduce blended customer acquisition cost from $420 to $350
Increase paid-landing-page conversion from 3% to 4.5%

View template

Lifecycle

Help more trial users reach their first win

Give new users the guidance they need to find value and become customers.

Objective

Turn the trial journey into a clear path to customer value

Increase trial activation from 32% to 45%
Improve activated-trial-to-paid conversion from 18% to 25%
Reduce median time to first value from 5 days to 3 days

View template

Grow organic traffic that converts

Make organic search a top-3 source of qualified signups

KPIs to watch alongside this OKR

Make it work for your team

Ideas to get you moving

More examples to explore.

Turn content into qualified pipeline

Grow acquisition without growing costs

Help more trial users reach their first win