Marketing OKR example

Build a brand people look for

Grow the number of people who already know your name when they're ready to buy.

Suggested timeframe: one quarter1 objective · 3 key results

YOUR STARTING POINTMarketing OKRs

OBJECTIVE

Grow the number of people who seek us out by name

KR 1
Increase branded search volume from 2,000 to 3,000 per month
KR 2
Grow direct and branded traffic signups from 150 to 220 per month
KR 3
Raise aided brand awareness in our target audience from 12% to 18%

Example targets. Adapt to your baseline before you start.

USE THIS WHEN

Most of your pipeline depends on paid or outbound and you want demand that compounds. Measure awareness the same way at the start and end of the quarter.

Make it work for your team

Set your baseline. Check where you are today, then choose targets that stretch your team.

Agree on ownership. Give each key result a clear owner and a source of data.

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Ideas to get you moving

These are possible initiatives, not extra key results. Choose the work most likely to change your numbers.

Establish an awareness baseline in the target segment
Develop a recognisable point of view
Test distribution through trusted industry voices

FROM PLAN TO PROGRESS

Give these goals
a weekly rhythm.

Track your results, spot what needs attention, and keep everyone in the loop with Tability.

Make it your own. Then move it forward.

Your weekly check-in

Start with your team's baseline.

Clear objectivesMeasurable resultsAgreed owners

A clear owner for every result
Simple weekly check-ins
Progress reports, ready to share

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

title: Build a brand people look for
objectives:
  - title: Grow the number of people who seek us out by name
    outcomes:
      - title: Increase branded search volume from 2,000 to 3,000 per month
        initiatives: []
      - title: Grow direct and branded traffic signups from 150 to 220 per month
        initiatives: []
      - title: Raise aided brand awareness in our target audience from 12% to 18%
        initiatives: []

KEEP EXPLORING

More examples to explore.

Explore the collection

Demand generation

Turn content into qualified pipeline

Build a lead magnet that attracts the right people and starts useful sales conversations.

Objective

Make our lead magnet a reliable source of qualified pipeline

Increase monthly qualified leads from the lead magnet from 40 to 70
Improve landing-page visitor-to-download conversion from 8% to 12%
Increase the share of leads accepted by Sales from 35% to 50%

View template

Paid acquisition

Grow acquisition without growing costs

Find a sustainable balance between more customers and the cost of winning them.

Objective

Make paid acquisition a sustainable growth engine

Increase new customers from paid channels from 80 to 110 per month
Reduce blended customer acquisition cost from $420 to $350
Increase paid-landing-page conversion from 3% to 4.5%

View template

Lifecycle

Help more trial users reach their first win

Give new users the guidance they need to find value and become customers.

Objective

Turn the trial journey into a clear path to customer value

Increase trial activation from 32% to 45%
Improve activated-trial-to-paid conversion from 18% to 25%
Reduce median time to first value from 5 days to 3 days

View template

Build a brand people look for

Grow the number of people who seek us out by name

KPIs to watch alongside this OKR

Make it work for your team

Ideas to get you moving

More examples to explore.

Turn content into qualified pipeline

Grow acquisition without growing costs

Help more trial users reach their first win