The strategy focuses on boosting public understanding of a sounding rocket mission using organs-on-chips to study tissue decay in space. It employs three main approaches: leveraging digital media platforms, engaging with educational institutions, and fostering community outreach. Digital media involves creating engaging content like infographics, videos, and blogs to educate the public. For example, short videos explaining the mission can be shared on social media.
Educational engagement includes collaborating with schools and universities to incorporate mission details into curricula, allowing students to explore space science through workshops and resources. Community outreach involves organizing public exhibitions and events at science museums and community centers to widen awareness.
The strategies
⛳️ Strategy 1: Leverage digital media platforms
- Create a series of engaging infographics that explain organs-on-chips and their use in space research
- Develop short educational videos featuring scientists explaining the mission and its importance
- Launch a social media campaign using hashtags related to space exploration and scientific innovation
- Host live Q&A sessions with researchers and experts involved in the mission
- Collaborate with popular science influencers to spread awareness about the mission
- Publish a blog series detailing the mission progress and key findings
- Utilise virtual reality to simulate the mission experience for online users
- Create downloadable educational resources for teachers and students
- Engage with online science communities through forums and discussion groups
- Conduct a virtual press conference to formally announce the mission details and objectives
⛳️ Strategy 2: Engage with educational institutions
- Partner with schools and universities to include mission details in their science curriculum
- Organise workshops and seminars for students focusing on the science behind organs-on-chips
- Develop lesson plans and resources that align with educational standards
- Offer interactive webinars conducted by mission scientists and researchers
- Initiate school challenge competitions centred around space science innovations
- Provide teachers with training sessions to effectively communicate mission concepts
- Organise field trips to observe rocket launches and learn about space missions
- Collaborate with educational textbook publishers to include mission content
- Create an online portal where students can ask questions and receive answers from scientists
- Facilitate student-led projects and presentations related to the mission
⛳️ Strategy 3: Foster community outreach and public events
- Organise public exhibitions showcasing the mission at local science museums
- Host open-day events at research facilities involved in the mission
- Set up interactive displays at community centres illustrating the mission components
- Develop partnerships with local governments to promote mission awareness
- Conduct public science talks and lectures in various cities
- Distribute educational pamphlets and brochures through libraries and community organisations
- Create a travelling roadshow about the mission for broader outreach
- Collaborate with public broadcasters to air documentaries or segments about the mission
- Launch a public newsletter detailing updates and breakthroughs in mission research
- Integrate mission themes into local science festivals and community fairs
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.