The strategy for introducing dermatological products to healthcare practitioners in Kenya centers around three main approaches. First, educational seminars and workshops are organized to engage and inform healthcare practitioners on key dermatological topics. By partnering with local medical associations and involving expert dermatologists, the initiative gains credibility. Free samples, certifications, and follow-up communications are integral to this strategy.
Second, leveraging local influencers and practitioners is crucial. Identifying influential Kenyan dermatologists and healthcare practitioners allows for the development of partnerships that promote the products through training sessions, content creation, and social media engagement. These partnerships facilitate broader reach and trust within the healthcare community.
Lastly, building strong relationships with healthcare facilities ensures product adoption and sustained engagement. This involves introductory meetings with clinic and hospital decision-makers, trial offers, ongoing support, and exclusive deals. Regular visits and feedback loops help adapt offerings and maintain a strong presence, ensuring product integration into the healthcare environment.
The strategies
⛳️ Strategy 1: Organise educational seminars and workshops
- Identify key dermatological topics relevant to Kenyan healthcare practitioners
- Partner with local medical associations to gain credibility
- Invite expert dermatologists to lead the seminars
- Create an engaging and informative presentation about the products
- Organise the events in major cities for accessibility
- Provide free product samples to attendees
- Offer certification for participation to encourage attendance
- Collect attendee feedback for future improvement
- Follow-up with attendees post-event to answer any questions
- Evaluate the effectiveness of the seminars through surveys and adapt future sessions accordingly
⛳️ Strategy 2: Leverage local influencers and practitioners
- Identify influential dermatologists and healthcare practitioners in Kenya
- Develop partnerships with these influencers to promote the products
- Provide training sessions about the products to these influencers
- Create content such as blog posts or videos together to reach a wider audience
- Encourage influencers to share their experiences and outcomes with your products
- Host a launch event featuring these influencers as guest speakers
- Utilise social media platforms to engage with the healthcare community
- Create case studies or testimonials with the help of influencer partnerships
- Conduct joint webinars with influencers to discuss dermatological trends
- Measure influencer campaign performance and adapt strategy as needed
⛳️ Strategy 3: Build strong relationships with healthcare facilities
- Compile a comprehensive list of clinics and hospitals in key Kenyan regions
- Schedule introductory meetings with administrative staff and decision-makers
- Highlight the benefits and clinical effectiveness of your products during meetings
- Offer trial periods for facilities to test products
- Provide ongoing support and training for healthcare practitioners
- Gather and analyse data on product usage and satisfaction within the facilities
- Drive engagement through exclusive deals and discounts for early adopters
- Supply educational material for staff to reference
- Solicit feedback from practitioners and adapt offerings accordingly
- Regularly visit facilities to maintain a strong presence and relationship
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
