The strategy focuses on creating a 360-degree communication and branding approach for a family media forum. In the pre-event phase, it's crucial to identify and segment the audience by demographics. This allows for crafting targeted messages and creating a content calendar across social media, emails, and blogs. Collaborating with family influencers and using appealing marketing collateral helps increase visibility, while strategic media partnerships expand the reach.
During the event, employing live streaming and on-site social media teams ensures real-time engagement. An event app provides ease of access to schedules, and coordinating media coverage boosts visibility. Facilitating branded photo opportunities and consistent messages enhances interaction, and real-time feedback tools gauge audience satisfaction.
Post-event strategies involve sending thank-you emails and sharing event highlights through video montages and press releases. Publishing testimonials and hosting webinars keeps the audience engaged, while surveys and reports on CSR activities aid in strengthening the brand's reputation. Continuous engagement through social media and content series helps sustain interest beyond the event.
The strategies
⛳️ Strategy 1: Enhance pre-event communication
- Identify the target audience and segment them based on demographics
- Develop key messaging that resonates with each audience segment
- Create a content calendar for social media, email, and blog communication
- Collaborate with family influencers to amplify event visibility and engagement
- Design visually appealing marketing collateral, such as posters and flyers
- Establish media partnerships to broaden reach and dissemination of messages
- Implement a digital advertising campaign using social media platforms
- Organise a pre-event webinar or video series to generate buzz and anticipation
- Utilise direct mail to personally invite key stakeholders and VIP guests
- Monitor pre-event engagement metrics and adjust strategies accordingly
⛳️ Strategy 2: Execute effective communication during the event
- Set up live streaming channels to reach a wider audience unable to attend
- Deploy an on-site social media team to engage participants in real-time
- Implement an event app for attendees to access schedules and interact with speakers
- Facilitate branded photo opportunities to encourage attendee sharing on social media
- Use digital displays for live updates and showcasing branded content
- Coordinate with media partners for live coverage and interviews
- Provide press kits and facilitate media access to increase event visibility
- Conduct interviews and collect testimonials from attendees and speakers
- Ensure consistent brand messaging across all on-site collateral and merchandise
- Gauge attendee satisfaction through real-time feedback tools and surveys
⛳️ Strategy 3: Maximise post-event impact
- Send personalised thank-you emails to participants with highlights and takeaways
- Create a video montage summarising key moments and share it across platforms
- Publish a press release detailing event success stories and future plans
- Share attendee testimonials and success stories on social media and the website
- Host a post-event webinar to discuss themes and maintain audience engagement
- Analyse post-event survey results to identify areas for improvement
- Report on CSR activities related to the event to enhance brand reputation
- Engage with followers who actively participated by addressing questions and comments
- Plan a content series based on the event's topics to continue the conversation
- Update internal stakeholders on event outcomes through detailed reports
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
