The strategy outlined in the JSON seeks to establish a consistent corporate structure for a real estate startup in Kerala and Dubai to boost revenue. The focus is on creating a streamlined operational framework by standardizing business processes and clearly defining team roles. A central project management tool will improve tracking and productivity, while regular cross-location meetings and training sessions will maintain alignment and adherence to processes.
To enhance marketing and lead generation, the strategy involves developing a digital marketing plan targeting both markets and optimizing SEO. Using social media campaigns, partnerships with influencers, and local advertising are key to reaching a broader audience. The agency plans to nurture leads through CRM campaigns and engaging webinars.
Financial management optimization is another focus, emphasizing strategic budget allocation and investment in high-return areas. The strategy includes negotiating better vendor terms, expanding service offerings, and aligning with government incentives. The goal is to ensure cost-effective operations and monitor financial performance regularly.
The strategies
⛳️ Strategy 1: Implement a streamlined operational framework
- Standardise all business processes across both locations to ensure efficiency
- Clearly define roles and responsibilities for each team member
- Utilise a centralised project management tool to track activities and productivity
- Implement regular reporting and KPIs to monitor performance
- Conduct weekly cross-location meetings to align on goals and challenges
- Create a unified client management system to track potential leads and customer journeys
- Develop a standardised client onboarding process
- Facilitate regular training sessions for staff to ensure process adherence
- Engage a corporate consultancy to review the system for improvements
- Establish an internal audit team to ensure compliance with processes
⛳️ Strategy 2: Enhance marketing and lead generation efforts
- Develop a targeted digital marketing strategy focused on both Kerala and Dubai markets
- Optimise SEO for the agency's website to increase online presence
- Initiate social media campaigns highlighting successful deals and customer satisfaction
- Create informative content tailored for each market to establish authority and credibility
- Partner with local influencers and industry leaders to reach a wider audience
- Invest in local advertising channels specific to each region
- Implement referral programmes to encourage satisfied clients to refer others
- Host regular webinars and workshops to engage with potential clients
- Develop CRM campaigns for nurturing leads and staying connected with past clients
- Track and analyse the effectiveness of marketing strategies monthly and adapt as necessary
⛳️ Strategy 3: Optimise financial management and investment returns
- Evaluate current financial resources and allocate budget strategically for maximum impact
- Negotiate better terms with vendors and service providers to reduce costs
- Prioritise investments with quick returns, such as high-turnover areas and properties
- Expand services offered to include property management and consultancy
- Research and implement government schemes or incentives available in both locations
- Regularly review financial performance and adjust spending as needed
- Establish strategic partnerships with banks for enhanced client benefit and own funding solutions
- Implement a risk management framework to protect against market volatility
- Train employees on financial awareness to ensure cost-effective operations
- Monitor market trends closely to guide investment decisions and client advice
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
