This strategy aims to establish a robust presence within a local community by engaging with the local community, leveraging social media, and building a strong personal brand. To engage with the community, you can join clubs, attend events, or volunteer with charities, thereby enhancing visibility and fostering connections. For example, hosting a workshop or collaborating with local businesses can boost mutual promotion.
Utilizing social media effectively involves creating content tailored to your local audience and collaborating with influencers. Engaging in local forums and running geotargeted ads are practical approaches. For instance, sharing regional news or hosting local Q&A sessions helps in engaging the audience meaningfully.
Building a strong personal brand involves defining a clear identity and consistently networking within the community. Developing a professional website and updating profiles like LinkedIn with achievements amplify your local influence. Publishing in local media or mentoring local talent can further enhance recognition, making you a go-to expert in your field.
The strategies
⛳️ Strategy 1: Engage with the local community
- Join local clubs or associations related to your interests
- Attend community events and network with attendees
- Volunteer for local charities or non-profit organisations
- Organise a community event or workshop highlighting your skills
- Collaborate with local businesses for mutual promotion
- Create or contribute to a community newsletter or blog
- Participate in local forums and online groups
- Offer free local talks or webinars on topics you are knowledgeable about
- Sponsor or support a local sports team or event
- Establish a regular presence at a local café or co-working space
⛳️ Strategy 2: Leverage social media platforms
- Create engaging content that resonates with your local audience
- Utilise location-based hashtags and geotags in your posts
- Engage with local influencers and share content
- Join or create community groups on social media platforms
- Run targeted social media ads focusing on the local area
- Share updates about significant events and news in the region
- Host Instagram/Facebook live Q&A sessions
- Encourage local followers by running giveaways or contests
- Post reviews or interviews with local businesses
- Collaborate with local content creators to amplify reach
⛳️ Strategy 3: Build a strong personal brand
- Define a clear personal brand message and identity
- Develop a professional website with a blog or portfolio
- Network with influential figures in your area of expertise
- Seek out speaking engagements in your community
- Publish articles or opinion pieces in local publications
- Gather testimonials from local clients or collaborators
- Consistently update your LinkedIn profile with achievements
- Create a referral network with local professionals
- Host a webinar or live event showcasing your expertise
- Offer to mentor or guide local aspiring professionals
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
