The strategy focuses on improving the location of the Flipped Sandwich Shoppe to increase customer reach by employing comprehensive analysis and digital expansion techniques. First, it suggests conducting a detailed location analysis to identify areas with high foot traffic and accessibility. For example, utilising GIS for mapping and gathering demographic data ensures better site selection. Also, consulting local experts can offer valuable market insights.
Further, the strategy emphasizes expanding digital presence to complement the physical location. Optimizing location-based SEO and engaging with local social media platforms can boost visibility. Incentives like hosting local events and partnering with influencers near the store further enhance customer engagement and foot traffic.
Lastly, the strategy underlines the importance of community engagement through participation in local events and collaborations with businesses. Establishing loyalty and referral programs designed for local residents strengthens brand presence. Sponsoring sports teams and promoting pop-up stalls in high-footfall areas can attract more customers to the shop, making it an integral part of the community.
The strategies
⛳️ Strategy 1: Conduct comprehensive location analysis
- Analyse current customer demographics and key areas where they reside
- Research foot traffic data in potential new areas with high pedestrian movement
- Review competitor locations to find underserved or uncompetitive areas
- Utilise geographic information systems (GIS) for advanced location mapping
- Conduct surveys to gather customer location preferences
- Review accessibility features and parking availability in shortlisted locations
- Identify areas with upcoming infrastructure developments promising increased traffic
- Assess rental and operational costs across potential locations
- Investigate visibility and signboard opportunities at potential sites
- Seek input from local real estate experts for insider market knowledge
⛳️ Strategy 2: Expand digital presence to enhance physical location
- Optimise location-based SEO to appear first in local searches
- Utilise Google Maps and other navigation apps to update store info
- Engage in local social media platforms and groups for more visibility
- Offer location-based promotions to incentivise visits
- Employ mobile ads targeting users near the store location
- Collaborate with location-specific influencers to drive foot traffic
- Host events or partnerships with local businesses to increase awareness
- Collect online feedback about location accessibility for improvements
- Promote online ordering with pick-up points to extend geographical reach without physical presence
- Analyse digital analytics to determine where most customers are engaging from
⛳️ Strategy 3: Enhance community engagement
- Participate in local events to build community presence
- Sponsor local sports teams or school events to increase brand recognition
- Partner with local businesses for joint promotions and community involvement
- Host charity events or cause-related marketing campaigns in the store area
- Develop loyalty programs specifically tailored for local residents
- Create a referral program encouraging locals to bring friends
- Promote pop-up sandwich stalls in high foot traffic locations to boost brand presence
- Set up feedback initiatives to understand community desires and needs
- Engage local press to cover events or new offerings to solidify location association
- Collaborate with local influencers to promote store based on their followings
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
