The strategy focuses on establishing and growing a new branch with a strong foundation in audit, tax, consulting, and IT services. It begins with conducting a market analysis to assess local demand and then aligning the branch’s mission with the company's objectives. This includes recruiting skilled professionals and ensuring the necessary technology infrastructure is in place. Additionally, compliance with local regulations and setting clear KPIs are crucial.
Expanding the client base involves targeted marketing strategies such as workshops, seminars, and leveraging digital marketing. Establishing local partnerships and networking is emphasized to enhance visibility. Introductory promotions and client feedback are key components for improvement and high-quality service delivery.
Enhancing employee engagement includes implementing professional development programs and encouraging industry certifications. Building a positive workplace with mentorships and team-building activities fosters morale. Continuous performance feedback and career advancement opportunities are strategies to motivate and retain talent, ensuring employees contribute effectively to the branch’s growth.
The strategies
⛳️ Strategy 1: Build a strong foundation
- Conduct a market analysis to identify local demand for services
- Develop a clear branch mission and vision aligned with the overall company objectives
- Recruit skilled professionals with expertise in audit, tax, consulting, and IT
- Establish branch infrastructure with necessary technology and resources
- Develop a comprehensive onboarding programme for new employees
- Implement a robust internal control system
- Create a branch-specific business plan with short-term and long-term goals
- Ensure compliance with local regulations and industry standards
- Identify key performance indicators (KPIs) to measure branch success
- Develop a risk management plan to address potential challenges
⛳️ Strategy 2: Expand client base
- Identify potential clients and sectors requiring services
- Develop targeted marketing strategies such as workshops and seminars
- Leverage digital marketing to increase visibility and reach
- Establish partnerships with local businesses and organisations
- Offer introductory promotions to attract new clients
- Participate in local networking events and industry conferences
- Build a referral programme for existing clients
- Utilise client feedback for service improvement
- Ensure high-quality service delivery for client satisfaction
- Regularly update clients on industry trends and insights
⛳️ Strategy 3: Enhance employee engagement and development
- Implement a continuous professional development programme
- Encourage employees to pursue industry certifications and qualifications
- Establish a mentorship scheme to support less experienced staff
- Conduct regular team-building activities to boost morale
- Implement regular performance reviews and feedback sessions
- Reward high-performing employees with incentives and recognition
- Foster an inclusive and diverse workplace culture
- Provide opportunities for intra-branch and head office interactions
- Encourage innovation and initiative-taking among staff
- Create a clear career advancement path for employees
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
