The strategy aims to achieve EBITA positivity while maximizing social impact, especially in sanitation, by embracing the circular economy and market diversification. For instance, the strategy includes optimizing operational efficiency by conducting audits to identify redundancies, implementing lean manufacturing, and investing in automation technology. These measures enhance productivity and reduce waste.
Expanding into new markets is another focus, involving market research, forming partnerships, and tailoring services to meet local needs. For example, pilot testing in specific regions ensures a more tailored approach. Enhancing social impact through the circular economy encourages the use of sustainable materials and take-back programs. This strategy not only benefits the environment but also aligns the company's products with broader social causes.
The strategies
⛳️ Strategy 1: Optimise operational efficiency
- Conduct a comprehensive audit of current operational processes
- Identify and eliminate redundant processes to reduce waste
- Implement lean manufacturing principles to enhance productivity
- Invest in technology to automate repetitive tasks
- Train staff to improve skills and reduce error rates
- Negotiate with suppliers for better rates while ensuring quality
- Implement energy-saving measures to reduce utility costs
- Regularly review and adjust inventory levels to minimise holding costs
- Make data-driven decisions using business intelligence tools
- Create a culture of continuous improvement among teams
⛳️ Strategy 2: Expand into new markets
- Conduct market research to identify potential regions for expansion
- Analyse local sanitation needs and regulatory requirements
- Develop partnerships with local organisations and businesses
- Tailor products and services to meet the needs of new markets
- Pilot test offerings in selected regions before full-scale launch
- Leverage online platforms to reach new customer segments
- Train sales teams to effectively communicate value propositions
- Utilise backlinks and SEO to increase online visibility
- Create culturally relevant marketing materials and campaigns
- Monitor and evaluate market entry performance regularly
⛳️ Strategy 3: Enhance social impact through the circular economy
- Design products with sustainable materials that can be recycled
- Develop take-back programmes for product end-of-life management
- Collaborate with waste management companies to ensure effective recycling
- Educate customers on the benefits of the circular economy
- Partner with non-profits to fund community sanitation projects
- Implement closed-loop systems where feasible within operations
- Highlight social impact initiatives in marketing campaigns
- Reward customers for sustainable product usage and disposal
- Measure and report on social impact metrics regularly
- Engage stakeholders for feedback on social initiatives
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
