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A LITTLE DIRECTION GOES A LONG WAY

OKR examples and templates
for every team.

Skip the blank page. Find a clear objective, make the targets your own, and give your team a plan worth working toward.

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FIND YOUR STARTING POINT

Different teams. Shared direction.

Explore OKR examples for the work your team does.

16 functions to explore

Marketing

Pipeline, acquisition, and meaningful growth.

Product

Activation, adoption, and customer value.

Company & leadership

Company priorities and shared accountability.

Startups & SaaS

Product-market fit, early traction, and sustainable growth.

Engineering

Reliable systems and better delivery.

Sales

A stronger pipeline and more customers won.

Agile transformation

Shorter learning cycles and more predictable delivery.

HR & People

Hiring, engagement, and a thriving team.

Project management

Clear priorities, balanced workloads, and dependable delivery.

Customer success & support

Happier customers who stay and grow.

Operations

Smoother processes and greater efficiency.

Design & UX

More useful, accessible, and consistent experiences.

Legal & compliance

Manage risk and help the business move with confidence.

Finance

Reliable forecasts and a clearer view of financial health.

Strategy

Company priorities turned into coordinated progress.

Risk management

See risks early and build resilience.

Looking for a specific role or challenge? Browse all OKR topics or explore more examples.

FROM ACROSS THE LIBRARY

A few good starting points.

Clear objectives and measurable results, ready to adapt.

Explore all examples
Demand generation

Turn content into qualified pipeline

Build a lead magnet that attracts the right people and starts useful sales conversations.

Objective

Make our lead magnet a reliable source of qualified pipeline

  1. Increase monthly qualified leads from the lead magnet from 40 to 70
  2. Improve landing-page visitor-to-download conversion from 8% to 12%
  3. Increase the share of leads accepted by Sales from 35% to 50%
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Activation

Get new users to value in their first week

Make the first week the reason users stay.

Objective

Make the first week the reason users stay

  1. Increase week-1 activation from 32% to 45% of new signups
  2. Cut median time to first key action from 3 days to 1 day
  3. Raise week-4 retention of new users from 25% to 33%
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Growth

Reach the next revenue milestone

Hit the ARR goal with healthy unit economics.

Objective

Hit our ARR goal with healthy unit economics

  1. Grow ARR from $8M to $10M
  2. Keep net revenue retention above 110%, up from 102%
  3. Hold CAC payback under 14 months, down from 18
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Product-market fit

Find product-market fit

Prove customers need you and keep paying.

Objective

Prove customers need us and keep paying

  1. Reach 40% of users saying they'd be very disappointed without us, up from 20%
  2. Hit 60% month-3 logo retention, up from 40%
  3. Get 10 customers referring others without being asked, up from 2
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Delivery

Ship faster without breaking things

Increase delivery speed while keeping failures low.

Objective

Increase delivery speed while keeping change failure low

  1. Increase deploys to production from 2 per week to daily
  2. Reduce lead time for changes from 8 days to 2 days
  3. Keep change failure rate under 10%, down from 18%
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Pipeline

Build a pipeline that covers the target

Start every quarter with enough pipeline to hit the number.

Objective

Start every quarter with enough pipeline to hit the number

  1. Increase pipeline coverage at quarter start from 2x to 3.5x of target
  2. Grow qualified opportunities created from 80 to 130 per month
  3. Raise rep-sourced pipeline from 25% to 40% of total
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Adoption

Roll out agile across product teams

Get every product team working in short, steady cycles.

Objective

Get every product team working in short, steady cycles

  1. Move 100% of product teams to 2-week cycles, up from 30%
  2. Get 90% of teams running retrospectives every cycle, up from 40%
  3. Reduce average release cycle from 3 months to 2 weeks
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

Engagement

Raise employee engagement

Make this a place people are glad to work.

Objective

Make this a place people are glad to work

  1. Increase engagement score from 65 to 75
  2. Raise pulse survey participation from 55% to 85%
  3. Close the loop on the top 3 survey themes with visible action plans in every team
View template FROM PLAN TO PROGRESS

Make this plan yours.

Copy the template below, then open Tability. In your plan, choose Import goals from CSV or text and paste it into Import from text.

Create an account

These example targets are illustrative. Use your own baseline to make them meaningful.

What is an OKR?

An OKR combines an objective, the change you want to achieve, with key results, the measurable evidence of success. Initiatives are the actions you take to move those results.

For example, an objective might be to make onboarding more effective. A key result could be to increase first-week activation from 32% to 45%. Redesigning the welcome flow is an initiative supporting that result.

How are OKRs different from KPIs?

A KPI tracks ongoing performance. An OKR defines a specific improvement over an agreed period and may use a KPI as one of its measures. Pick the change first, then choose the numbers that show whether it happened.

A TEMPLATE IS JUST THE BEGINNING

Make a plan. Then make progress.

How to use these templates
01

Find your focus.

Choose an objective that speaks to a real challenge your team wants to solve.

02

Make it yours.

Adjust the targets, agree on ownership, and choose a timeframe that makes sense.

03

Keep it moving.

Check in each week. Learn from what changes and give your team a clear next step.

FROM EXAMPLE TO EVERYDAY

Good goals deserve
a weekly rhythm.

Bring your plan into Tability to track results, spot what needs attention, and share progress with your team.

See a template in action
Marketing · Weekly check-inIllustrative preview
Make our lead magnet a reliable source of qualified pipeline

Qualified leads / month

51 / 70
On track
Updated this weekA little closer, every week.

Find the right OKR tracking software

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