The strategy focuses on securing sponsorship opportunities for Firehouse Subs with universities in Dubai. The first phase is research-oriented, identifying universities and evaluating past sponsorship deals Firehouse Subs has participated in. The aim is to compile a list of university events that align with the brand's values, enabling a customized approach to finding suitable partnerships. This phase emphasizes understanding both the competitive landscape and existing sponsorship packages in Dubai.
The second phase is more interactive, involving direct engagement with university event coordinators. Initial contact is made through emails, followed by meetings. During discussions, Firehouse Subs’ successful sponsorships are showcased to demonstrate potential benefits for both parties. Proposals and terms are negotiated, ensuring alignment with Firehouse Subs’ mission, with a focus on mutual benefits.
Finally, a tailored sponsorship proposal is developed. This includes a detailed presentation emphasizing visual branding and the alignment of organizational values. Feedback gathered during initial interactions is incorporated, and financial contributions are outlined with success metrics. Post-event evaluation is planned to maintain long-term relationships, ensuring the proposal is a fit for both parties and is approved by Firehouse Subs management before submission.
The strategies
⛳️ Strategy 1: Research potential sponsorship collaborations
- Identify the list of universities in Dubai
- Research past sponsorships undertaken by Firehouse Subs
- Gather information on current university events suitable for sponsorship
- Compile a list of events that align with Firehouse Subs' branding
- Determine key contact points within each university
- Analyse the target audience of each event
- Develop a profile of university events aligning with Firehouse Subs' values
- Review common sponsorship packages from similar brands in Dubai
- Assess the competitive landscape for sponsorships in Dubai
- Create a detailed analysis report for potential sponsorship opportunities
⛳️ Strategy 2: Engage with university event coordinators
- Establish contact with university event coordinators through email
- Schedule initial meetings with coordinators to discuss sponsorships
- Prepare a presentation outlining the benefits of partnering with Firehouse Subs
- Gather proposals from event coordinators on what they expect from sponsors
- Negotiate the terms of potential sponsorship deals
- Highlight Firehouse Subs' past successful sponsorships in discussions
- Create a draft agreement document outlining sponsorship terms
- Provide information on Firehouse Subs' mission and values
- Follow up with coordinators for feedback on the sponsorship offer
- Compile a list of coordinators' responses and assess interest levels
⛳️ Strategy 3: Develop a tailored sponsorship proposal
- Create a presentation template for all sponsorship proposals
- Customise the proposal based on each university event profile
- Include visuals of Firehouse Subs branding and merchandise
- Highlight how Firehouse Subs' values align with the university's ethos
- Outline the mutually beneficial aspects of the sponsorship
- Incorporate feedback from initial meetings into the proposal
- Develop a financial plan detailing sponsorship contributions
- Include success metrics for post-event evaluation
- Create a follow-up strategy for maintaining relationships post-sponsorship
- Ensure the proposal is reviewed and approved by Firehouse Subs management before submission
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
