The strategy for Witfields Schools focuses on increasing enrolment through community engagement and enhanced digital marketing. By organizing school visits and open days, Witfields connects with local communities, allowing prospective students and their families to experience the campus facilities firsthand. For example, partnerships with local businesses to sponsor events can boost the school's profile.
Digitally, the plan involves a robust online presence through a user-friendly website and social media campaigns. Using tools like virtual tours and influencer collaborations, Witfields reaches a broader audience. The emphasis on SEO ensures parents easily find information about enrolment opportunities.
Experiential marketing includes hosting public events such as cultural and sports showcases. Interactive webinars and workshops highlight the school's strengths, while student-led tours provide personal insights. These activities not only attract attention but also demonstrate the school’s commitment to education.
The strategies
⛳️ Strategy 1: Leverage community engagement and school visits
- Organise Grade 7 school visits in the local and surrounding communities to showcase campus and facilities
- Host an open day at the beginning of each term for prospective students and their parents
- Collaborate with local primary schools to integrate promotional activities and share success stories
- Develop partnerships with local businesses to sponsor school events
- Implement a referral programme offering incentives for current students who refer new enrollments
- Provide transportation for school visits for enhanced accessibility
- Create educational workshops for primary schools focused on transitioning to secondary school
- Schedule a series of talks with current and former students to discuss personal growth and opportunities at the school
- Establish a 'School Ambassador' programme involving current students and parents to share their experiences
- Allocate a budget for promotional materials and logistics related to community engagement activities
⛳️ Strategy 2: Enhance digital presence and marketing
- Create a user-friendly, informative website showcasing the school's facilities, programmes and achievements
- Develop social media campaigns targeting parents and guardians, highlighting unique school features like ICT and boarding facilities
- Share regular updates about school events, successes, and student skills on social media platforms
- Utilise online advertising targeting parents within the region with information about enrolment opportunities
- Collaborate with influencers and education bloggers to share positive student stories
- Publish regular newsletters and blog posts from staff, students, and alumni
- Offer virtual tours of the campus to engage distant perspective students and parents
- Invest in search engine optimisation to increase organic traffic to school website
- Create video content featuring ICT, security infrastructure, and boarding facilities to appeal to prospective parents and students
- Set a marketing budget for online advertising, content creation, and social media engagement
⛳️ Strategy 3: Implement events and experiential marketing
- Host annual cultural and sports events open to the public to showcase the school's vibrant community
- Conduct skill development workshops highlighting the school's skills transfer programmes
- Organise termly exhibitions displaying students' academic and extracurricular achievements
- Create a series of interactive webinars about modern ICT usage in education
- Incorporate student-led tours and demonstrations during events to emphasize the school's strengths
- Develop themed open houses each term focusing on different aspects like ICT, security, and boarding facilities
- Launch seasonal camps with activities aligned with the school's curriculum
- Invite guest speakers from various industries to discuss the value of education and future opportunities
- Establish partnerships with other schools for joint events to increase reach and visibility
- Assign a budget for event planning, execution, and associated marketing efforts
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
