The strategy focuses on offering comprehensive branding and rebranding services to boost sales and profitability. It involves enhancing service offerings through market research to fill gaps, creating branding packages for various business sizes, and establishing a solid rebranding process. An example includes training staff on the latest branding trends and forming partnerships with design agencies for expanded creative capabilities. Including digital branding, such as social media and SEO, is key.
Increasing brand visibility is another cornerstone. This includes developing a strong content marketing strategy and leveraging influencers to broaden reach. Attendance at industry events and optimizing the company website are examples of actions that boost brand exposure.
Lastly, strengthening client relationships is vital. Regular check-ins, personalized consultations, and referral incentives are a few ways to achieve this. For instance, celebrating client milestones can enhance connection and loyalty.
The strategies
⛳️ Strategy 1: Enhance service offerings
- Conduct market research to identify gaps in current branding services
- Develop new branding packages that cater to different business sizes
- Create a robust process for rebranding existing businesses
- Implement a customer feedback loop to continuously improve services
- Partner with design agencies to expand creative capabilities
- Train staff on the latest branding trends and methods
- Include digital branding services such as social media and SEO
- Create case studies highlighting successful rebranding projects
- Offer free consultations to attract potential clients
- Develop a scalable pricing model for various client needs
⛳️ Strategy 2: Increase brand visibility
- Develop a strong content marketing strategy for digital platforms
- Collaborate with influencers to reach wider audiences
- Attend industry events and trade shows to network and promote services
- Invest in targeted online advertising campaigns
- Enhance the company website to showcase branding success stories
- Optimize SEO for keywords related to branding and rebranding services
- Utilise social media platforms to engage with potential clients
- Publish industry-related articles in prominent journals
- Create promotional videos demonstrating past works
- Implement email marketing campaigns to keep clients informed
⛳️ Strategy 3: Strengthen client relationships
- Set up regular check-ins with existing clients to ensure satisfaction
- Create a loyalty programme to reward repeat clients
- Offer personalised advice and recommendations during consultations
- Host webinars and workshops on branding to add value
- Encourage clients to provide testimonials and reviews
- Develop a referral incentive programme for existing clients
- Deliver progress updates regularly on ongoing projects
- Resolve client queries and issues promptly
- Keep clients informed about new service offerings
- Celebrate client wins and milestones with them
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
