The strategy for launching the Zero Zero Vegan Ice Cream Range focuses on creating excitement, strengthening presence, and engaging the community. First, the plan is to generate buzz before the launch through a social media teaser campaign, influencer collaborations, and exclusive pre-launch events. For instance, hosting a tasting event at the Mall of Egypt for influencers and media can create anticipation and word-of-mouth promotion.
Enhancing both in-store and online presence is key, with eye-catching point-of-sale displays and detailed online sections. Google Ads and food delivery app listings ensure the range reaches digital audiences, paired with customer engagement via reviews and feedback systems.
Community engagement is achieved through pop-up stalls at local events and loyalty programs. Competitions, partnership with local cafes, and hosting a launch party with entertainment further solidify customer connection. Establishing a referral program and sponsoring local vegan events are additional measures to build brand visibility and loyalty.
The strategies
⛳️ Strategy 1: Create a buzz before the launch
- Develop a social media teaser campaign highlighting the launch date and exclusive flavours
- Collaborate with influencers in the vegan and or food niche to generate anticipation
- Send out press releases to relevant food bloggers and media outlets
- Host a pre-launch tasting event at the Mall of Egypt for selected media and influencers
- Engage with potential customers through polls on which other vegan flavours they would like to see
- Create and distribute visually appealing flyers and posters to be displayed at the Mall of Egypt, The Drive, and City Centre Almaza
- Set up a countdown on your website and social media platforms for launch day
- Offer a limited-time discount code for the first 100 online orders
- Email existing customers announcing the launch with a sneak peek of the ice cream range
- Create a dedicated hashtag for the Zero Zero range to encourage user-generated content
⛳️ Strategy 2: Enhance in-store and online presence
- Design eye-catching point-of-sale displays specifically for the Zero Zero range in stores
- Ensure staff are well-trained on the new range to effectively assist and promote to customers
- Create a Zero Zero section on the website with detailed information on ingredients and benefits
- List the new range on popular food delivery apps with appealing visuals and descriptions
- Encourage first-time buyers by offering a satisfaction guarantee or money-back promise
- Establish a feedback system for customers to review the Zero Zero products publicly
- Schedule insta-stories or live tastings on social media to showcase flavours
- Utilise Google Ads targeting keywords related to vegan and dairy-free desserts
- Ensure high placement on supermarket shelves for greater visibility
- Provide pamphlets with ice cream nutritional values and culinary suggestions at purchase points
⛳️ Strategy 3: Engage the community and build customer loyalty
- Run a competition where fans can win a year's supply of Zero Zero ice cream
- Organise pop-up stalls at community events and local food markets
- Partner with local vegan and health food cafes to offer exclusive Zero Zero desserts
- Create a customer loyalty programme offering rewards for repeat purchases
- Host a Zero Zero launch party with free samples and live entertainment events at City Centre Almaza
- Implement a referral programme offering discounts for bringing new customers
- Regularly update social media with interactive content about the Zero Zero journey and process
- Host a monthly giveaway of Zero Zero merchandise to engage followers
- Feature customer testimonials and stories on your platform to build a community feel
- Sponsor local vegan events or festivals to increase brand visibility
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
