The strategy aimed at increasing corporate business for a software training company focuses on tailored approaches and enhanced visibility. By developing corporate-focused training programs, the company can meet the specific needs of corporate clients. This includes creating modular and customizable training options and incorporating feedback to refine offerings. For instance, offering pilot programs or discounted sessions can attract prospective clients, while certification programs add tangible value.
Enhancing visibility involves targeted marketing efforts, such as creating brochures and engaging in platforms like LinkedIn. Participating in industry events and improving SEO are also crucial components. Additionally, the strategy emphasizes building strong relationships with existing clients through regular check-ins and personalized communications.
Successful execution of this strategy can significantly improve engagement with corporate clients, boosting business growth in the sector.
The strategies
⛳️ Strategy 1: Develop corporate-focused training programs
- Research and identify the specific software needs of target corporate sectors
- Collaborate with subject matter experts to design comprehensive training modules
- Create modular and customizable training options to meet diverse corporate requirements
- Incorporate feedback from past corporate clients to improve training offerings
- Regularly update training materials to align with the latest software trends and technologies
- Develop case studies showcasing successful corporate training programs
- Offer pilot programs or discounted trial sessions for prospective corporate clients
- Create an online dashboard for companies to track their employees' training progress
- Implement certification programs to provide tangible value to corporate clients
- Develop a post-training support system to assist corporate clients after program completion
⛳️ Strategy 2: Enhance visibility and marketing efforts in the corporate space
- Create targeted marketing campaigns aimed at corporate decision-makers
- Develop a professional and informative corporate brochure and website landing page
- Utilise LinkedIn and other professional networks to connect with potential corporate clients
- Offer free workshops or webinars on trending software topics for corporate audiences
- Participate in industry conferences and expos to showcase corporate training offerings
- Engage in guest blogging or interviews on platforms frequented by corporate professionals
- Develop partnerships with relevant corporate associations and chambers of commerce
- Invest in search engine optimisation (SEO) for keywords related to corporate software training
- Leverage customer testimonials and case studies in marketing materials
- Create a referral program to encourage existing clients to refer new corporate clients
⛳️ Strategy 3: Strengthen relationships with existing corporate clients
- Schedule regular check-ins with current corporate clients to assess additional needs
- Offer tailored workshops or refresher courses based on feedback from corporate clients
- Invite corporate clients to exclusive networking events and panel discussions
- Provide pro bono training for a select group of key employees to build goodwill
- Implement a corporate client loyalty program with benefits for repeat business
- Send personalised updates and insights on industry trends to corporate clients
- Request testimonials and referrals from satisfied corporate clients
- Offer flexible training schedules to accommodate corporate timelines
- Provide detailed reports on employee progress and ROI from training programs
- Solicit honest feedback from corporate clients to continuously improve training quality
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
