The strategy of generating business ideas with low investment begins with identifying ventures that don't require substantial capital but still have the potential to earn significantly, such as up to 1 crore. For instance, starting a dropshipping business involves researching high-demand niches with minimal competition. The process includes setting up an e-commerce store using platforms like Shopify, optimizing it for search engines, and employing social media marketing to expand reach.
Additionally, launching a digital marketing agency is another viable strategy. By enhancing marketing skills and defining a niche, one can create professional websites, attract clients through competitive pricing, and utilize SEO to drive traffic and generate leads.
Becoming a freelance content creator requires selecting a passionate niche, building an online portfolio, and setting competitive pricing. Through networking and leveraging platforms like LinkedIn, freelancers can attract clients, continually improve their skills, and expand their business by collaborating with others.
The strategies
⛳️ Strategy 1: Start a dropshipping business
- Research trending niches with high demand and low competition
- Choose reliable suppliers with a proven track record
- Set up an e-commerce store using platforms like Shopify or WooCommerce
- Create engaging content and product descriptions
- Utilise SEO strategies to improve store visibility
- Invest in social media marketing to reach a broader audience
- Launch targeted ad campaigns using Facebook and Instagram
- Offer exceptional customer service to build customer loyalty
- Monitor sales and analytics to optimise strategies
- Expand product range based on customer demand
⛳️ Strategy 2: Launch a digital marketing agency
- Complete relevant online courses to enhance marketing skills
- Define your niche and target market
- Develop a professional website that highlights your services
- Generate leads through networking and online platforms
- Offer competitive pricing to attract initial clients
- Create case studies and gather testimonials from satisfied clients
- Stay updated with the latest digital marketing trends
- Utilise SEO to drive traffic to your website
- Upsell additional services to existing clients
- Track and report campaign performance to demonstrate value
⛳️ Strategy 3: Become a freelance content creator
- Select a niche or industry you are passionate about
- Build an online portfolio showcasing your work
- Use platforms like LinkedIn and Freelancer to find clients
- Set competitive pricing to attract clients while building your reputation
- Continuously improve skills through online courses and workshops
- Network with other content creators to discover opportunities
- Use social media to showcase your work and attract new clients
- Offer bundled services to increase client value
- Request feedback and testimonials from satisfied clients
- Scale your business by collaborating with other freelancers
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.

Give it a try and see how it can help you bring accountability to your strategy.
