The corporate strategy focuses on boosting a bakery's growth, customer satisfaction, and profitability through three core strategies. Firstly, the strategy suggests expanding the product range. This involves researching popular bakery trends, introducing new seasonal products, and experimenting with gluten-free and vegan options. For example, collaborating with local producers can create unique offerings, while hosting tasting events can gauge customer interest.
Enhancing customer experience is another strategy. Training staff on service excellence and implementing a loyalty program help achieve this. For instance, offering complimentary samples and ensuring friendly online ordering can significantly improve customer interaction.
Lastly, increasing market presence is crucial. A digital marketing plan and collaborations with influencers and bloggers enhance visibility. Participating in local events and setting up pop-ups in new areas can help reach new demographics, while measuring marketing effectiveness ensures the strategy evolves.
The strategies
⛳️ Strategy 1: Expand product range
- Research and identify popular bakery trends
- Introduce seasonal and speciality products
- Experiment with new flavours and ingredients
- Incorporate customer feedback into product development
- Collaborate with local producers for unique offerings
- Develop a line of gluten-free and vegan options
- Host tasting events to gauge customer interest
- Analyse competitor offerings and differentiate
- Set up an R&D team for continuous innovation
- Monitor sales data to refine product selection
⛳️ Strategy 2: Enhance customer experience
- Train staff on customer service excellence
- Implement a customer loyalty programme
- Create a cosy and inviting store ambience
- Offer complimentary samples to customers
- Use social media for engaging with customers
- Collect and analyse customer feedback regularly
- Ensure efficient and friendly service during peak hours
- Develop personalised packaging options
- Host workshops and classes in-store
- Provide a seamless online ordering experience
⛳️ Strategy 3: Increase market presence
- Create a robust digital marketing plan
- Collaborate with food bloggers and influencers
- Participate in local events and markets
- Develop partnerships with local businesses
- Set up a cost-effective delivery system
- Utilise targeted advertising on social platforms
- Launch a referral programme to attract new customers
- Expand physical presence with pop-ups in new areas
- Ensure strong branding across all platforms
- Measure marketing results and adjust strategies accordingly
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
