The strategy focuses on leveraging Infosys' key strengths to diversify market dependency, providing a robust framework for expansion beyond the US. By enhancing marketing efforts in non-US regions and developing strategic partnerships, Infosys aims to penetrate new markets using its strong client relationships. For example, establishing regional offices and investing in local talent acquisition can boost market presence while ensuring cultural alignment. Similarly, utilizing brand reputation and digital capabilities in European and APAC markets enhances localized service delivery.
To counter high attrition rates, Infosys plans to enhance employee engagement programs and offer competitive compensations. This is complemented by fostering a culture of innovation and growth through initiatives like leadership training and flexible work arrangements. A practical step could be implementing regular performance surveys to gauge satisfaction and retain talent effectively.
Optimizing R&D and consulting capabilities is another strategic focus, with increased investment in R&D for innovation and improved consulting interactions. Integrating AI tools and creating centres of excellence are practical steps to elevate consulting services. Training consulting teams and conducting industry benchmarking can better align services with global standards.
The strategies
⛳️ Strategy 1: Leverage key strengths to diversify market dependency
- Enhance marketing efforts in non-US regions leveraging global talent pool
- Develop strategic partnerships to penetrate new markets using existing client relationships
- Expand digital capabilities to cater to localised needs in emerging markets
- Utilise brand reputation to enter European and APAC markets
- Conduct innovation workshops to tailor services for diverse markets
- Promote thought leadership through global webinars and conferences
- Utilise innovation capabilities to create market-specific solutions
- Drive collaborative projects with local governments and agencies
- Establish regional offices to boost market presence
- Invest in local talent acquisition to enhance cultural alignment
⛳️ Strategy 2: Reduce dependency on high attrition talent
- Enhance employee engagement programmes to reduce attrition rates
- Provide competitive compensation and benefits packages
- Implement regular performance and satisfaction surveys
- Foster a culture of innovation and growth to retain talent
- Enhance leadership training at Infosys Leadership Institute
- Offer career advancement opportunities and reskilling initiatives
- Introduce flexible work arrangements to improve work-life balance
- Establish mentorship and buddy systems for new hires
- Recognise and reward high-performing employees
- Implement a feedback loop to address employee concerns proactively
⛳️ Strategy 3: Optimise R&D and consulting capabilities
- Increase investment in R&D to elevate innovation potential
- Develop a knowledge sharing hub for best practices in consulting
- Train consulting teams to improve client interaction and problem resolution
- Integrate AI tools to enhance consulting service delivery
- Host innovation sprints to generate new consulting solutions
- Collaborate with leading research institutions for knowledge advancements
- Leverage global consulting teams to address regional needs
- Create centres of excellence focussing on consulting and R&D
- Conduct industry benchmarking to align consulting services with global standards
- Offer consultancy certification programmes to upskill employees
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
