The strategy for Al Selai Centre in Riyadh aims to transform it into a premier automotive service provider, focusing on used and damaged car renewal and spare parts sales. The plan involves executing a smart supply chain by establishing partnerships with major banks for exclusive car purchases and contracting insurance companies for acquiring damaged cars. By sourcing additional automotive parts from Gulf countries and implementing ISO 9001 certification for repair processes, Al Selai can ensure quality and efficiency.
Furthermore, by enhancing operational productivity, the workshop will increase efficiency with a shift to longer operational hours and specialisation into four production lines. Training staff on new workflows and adopting energy-efficient tools will streamline processes. A digital quality management system and team incentives are crucial for morale and operational excellence.
The strategy also involves leveraging a comprehensive marketing plan, including launching an online store for car sales and spare parts, targeted Google Ads, and collaborations with influencers. Hosting promotional events and utilising customer feedback will further boost brand visibility and customer engagement, ensuring long-term success.
The strategies
⛳️ Strategy 1: Execute a Smart Supply Chain
- Establish partnerships with three major banks for exclusive car purchases
- Sign contracts with five insurance companies for damaged car acquisitions
- Source additional automotive parts from Gulf countries
- Implement ISO 9001 certification for repair processes
- Conduct a three-stage assessment on every car acquired
- Utilise VIN tracking for all inventory and processes
- Adopt an ERP system specialised in automotive management
- Integrate VIN tracking technology within the supply chain
- Conduct regular audits to ensure high supply chain standards
- Create a model for forecasting demand and optimising inventory levels
⛳️ Strategy 2: Enhance Operational Productivity and Efficiency
- Shift to a 12-hour operational day for optimal resource use
- Divide workshop into four specialised production lines
- Train staff thoroughly on new workflow processes
- Adopt energy-efficient tools and techniques within the workshop
- Implement a digital quality management system
- Synchronise all operational tasks using a dedicated ERP software
- Introduce team incentives to boost productivity and morale
- Create a feedback loop for continuous improvement and innovation
- Schedule routine maintenance to minimise unexpected downtimes
- Enhance customer service protocols for faster resolution times
⛳️ Strategy 3: Leverage a Comprehensive Marketing Strategy
- Launch an all-inclusive online store for car sales and spare parts
- Carry out targeted Google Ads campaigns with 50 keywords
- Initiate collaborations with automotive influencers in the region
- Host promotional events at major shopping malls in Riyadh
- Establish partnerships with petrol stations for cross-promotions
- Develop a loyalty programme for returning customers
- Design and distribute attractive promotional materials
- Engage with digital marketing agencies for strategic campaigns
- Host webinars and workshops to educate potential customers
- Utilise customer feedback for improving marketing messages
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
