The strategic plan for 2026 at Inova Comercial focuses on enhancing three main areas: physical distribution, digital channels, and own brand expansion. In physical distribution, efforts will concentrate on identifying growth areas, strengthening sales skills, improving logistics, and forming strategic partnerships. For example, by negotiating better freight terms, transportation costs can be minimized, thus increasing overall profitability.
In digital channels, the emphasis is on improving user experience, optimizing digital marketing efforts, and ensuring robust cybersecurity. By investing in UX enhancements for the ecommerce platform, Inova Comercial aims to boost customer engagement and conversion rates, effectively reaching a broader audience through social media.
Lastly, expanding and promoting the company's own brands—Flux, Zavex, and Kravon—involve initiatives like competitive analysis, product innovation, and influencer collaborations. By organizing promotional events, Inova can strengthen its brand presence and loyalty, ensuring consistent marketing communication and adapting to market trends.
The strategies
⛳️ Strategy 1: Enhance physical distribution channels
- Conduct a market analysis to identify potential growth areas for expanding sales representatives
- Develop a training program to enhance the sales skills and product knowledge of sales representatives
- Implement a customer relationship management (CRM) system to track interactions and improve customer service
- Optimise the logistics and supply chain processes to ensure timely delivery of products
- Negotiate better terms with freight companies to reduce transportation costs
- Introduce new incentive plans to boost the performance of sales representatives
- Schedule regular meetings to assess the progress and performance of the sales team
- Expand partnerships with local construction companies to increase brand visibility
- Develop targeted promotional campaigns to increase foot traffic and sales
- Gather feedback from sales representatives to continuously improve processes
⛳️ Strategy 2: Strengthen digital channels
- Invest in user experience (UX) enhancements for the ecommerce platform and mobile app
- Optimise the marketplace listings to improve search visibility and conversion rates
- Implement an email marketing campaign targeting B2B and B2C customers
- Leverage social media advertising to reach a broader audience
- Analyse customer data to personalise marketing efforts and promotions
- Establish KPIs to evaluate the performance of digital sales channels
- Collaborate with digital marketing experts for continuous optimisation
- Introduce a live chat feature to enhance customer support on digital platforms
- Conduct regular audits of online content to ensure accuracy and relevance
- Invest in cybersecurity measures to protect customer data and transactions
⛳️ Strategy 3: Expand and promote own brands
- Conduct a competitive analysis to assess the market positioning of Flux, Zavex, and Kravon
- Develop branding guidelines to ensure consistency across all marketing materials
- Organise promotional events and trade shows to showcase product offerings
- Experiment with new product lines and innovation under each brand
- Collaborate with influencers in the construction industry for product endorsements
- Establish a feedback loop with customers to gather insights on product improvements
- Boost online content with educational articles and videos related to the use of brand products
- Offer exclusive deals and discounts to enhance brand loyalty
- Monitor market trends to adapt brand offerings in line with consumer demands
- Create detailed product catalogues and distribute to key physical and digital channels
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
