The strategy outlined for Skyrrup focuses on enhancing visual communication to effectively engage their audience and promote services. One key aspect involves improving the visual appeal of the website. For example, the strategy suggests redesigning the homepage with high-quality images and incorporating infographics to explain complex services. Simplifying navigation and optimizing images ensures faster load times and a user-friendly experience.
Another significant component is strengthening brand identity through visuals. This involves creating a brand style guide and potentially refreshing the logo to align with modern designs. Consistency in using fonts, colors, and logos across mediums helps reinforce brand recognition. Training employees and engaging professional designers maintain high standards.
Lastly, leveraging visual storytelling on social media is crucial. By identifying active platforms, Skyrrup can develop a tailored content calendar and use short videos to depict service benefits. Engaging graphics and storytelling elements make posts compelling. Collaboration with influencers could broaden their reach. By monitoring engagement metrics, Skyrrup can iterate strategies for continuous improvement.
The strategies
⛳️ Strategy 1: Enhance website visual appeal
- Conduct an audit of current website design and identify areas for visual improvement
- Redesign the homepage to include high-quality, engaging images that reflect services offered
- Simplify the navigation menu and use clear, concise labels with appropriate icons
- Utilise a cohesive colour scheme throughout the site that aligns with brand identity
- Incorporate infographics to explain complex services and processes
- Optimise images for faster load times while maintaining quality
- Implement a responsive design to ensure visual consistency across all devices
- Use visual cues to guide users towards calls to action
- Integrate video elements that showcase service applications and benefits
- Regularly update visual content to keep the site dynamic and current
⛳️ Strategy 2: Strengthen brand identity through visuals
- Design a comprehensive brand style guide detailing visual standards
- Create a logo refresh if necessary, to align with modern design trends and brand values
- Ensure all visual materials include consistent use of fonts, colours, and logo placement
- Develop templates for social media, presentations, and print materials
- Train employees on brand guidelines to maintain visual consistency
- Use professional photography to highlight the company's culture and services
- Design visually engaging email newsletters to enhance communication
- Create a library of brand-approved images and icons for internal and external use
- Regularly review and update visual branding elements to stay relevant
- Engage with a professional graphic designer to maintain high-quality visual outputs
⛳️ Strategy 3: Leverage visual storytelling on social media
- Identify key social media platforms where the target audience is most active
- Develop a visual content calendar tailored to each platform
- Utilise short, engaging videos to illustrate service benefits and customer testimonials
- Create eye-catching graphics that align with current trends
- Employ storytelling techniques to create compelling posts
- Use platform-specific features like Instagram Stories and Facebook Live for interactive visual content
- Engage users with visually driven competitions or challenges
- Monitor engagement metrics to understand what visuals resonate most with the audience
- Collaborate with influencers to expand reach through visually appealing posts
- Iterate and refine visual strategies based on feedback and data analysis
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
