The strategy focuses on enhancing the conformity department's operations in a certification body to increase company income. It is divided into three main strategies. The first is to "Enhance Service Offerings," where the company aims to identify in-demand certifications through market research and collaborate with industry leaders for specialized certifications. For example, by creating packages of bundled services, they can attract clients who need multiple certifications simultaneously.
Another strategy, "Improve Operational Efficiency," involves implementing digital tools to streamline processes and reduce time to certification. Automating routine tasks helps alleviate administrative burdens, allowing staff to focus on more strategic initiatives. For instance, training staff to effectively use these digital tools and manage time better can lead to considerable efficiency gains.
Lastly, "Strengthen Client Relations and Marketing" highlights the importance of maintaining strong client connections and increasing visibility. By setting up a dedicated helpdesk for customer support and using social media, the company can better serve its clients and enhance its market presence. Creating case studies and attending industry conferences could also bolster the brand's credibility and attract new business.
The strategies
⛳️ Strategy 1: Enhance service offerings
- Conduct market research to identify in-demand certifications
- Expand the range of certification services offered
- Develop partnerships with industry leaders for specialised certifications
- Create packages of services to offer bundled certifications
- Offer training sessions and workshops to prepare clients for certification
- Develop a subscription model for recurring certification needs
- Introduce premium services with expedited processes
- Utilise client feedback to refine and improve services
- Explore opportunities for certifications in emerging markets
- Develop online certification options for wider reach
⛳️ Strategy 2: Improve operational efficiency
- Implement digital tools to streamline the certification process
- Automate routine tasks to reduce the administrative burden
- Train staff on efficient use of technology and time management
- Revise the certification process to reduce time to certification
- Establish performance metrics and monitor department productivity
- Encourage team meetings to discuss process improvement ideas
- Create a knowledge base for quick access to certification information
- Evaluate resource allocation to avoid bottlenecks
- Conduct regular audits to identify areas for efficiency improvements
- Foster a culture of continuous improvement within the team
⛳️ Strategy 3: Strengthen client relations and marketing
- Enhance customer support with a dedicated helpdesk for certification queries
- Develop case studies to showcase the success of certified clients
- Utilize social media to increase visibility of certification services
- Offer referral discounts to encourage word-of-mouth marketing
- Attend industry conferences to network and promote services
- Create informative content about the benefits of certification
- Send regular newsletters to keep clients informed of new services
- Use surveys to understand and improve client satisfaction
- Implement a client feedback loop to adapt to changing needs
- Develop strategic partnerships to expand market reach
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
