The strategy to increase Instagram followers by 25k is divided into three main approaches. First, optimizing your profile is crucial. By revising your bio to highlight unique selling points and including relevant hashtags, you create a strong first impression for potential followers. An example of optimizing your profile would be using a high-quality profile picture that represents your brand and updating your profile regularly to keep content fresh.
Engaging with your audience is the next step. This entails responding to comments promptly, which fosters community and boosts engagement. Hosting live sessions or using interactive features like polls encourages audience interaction. For instance, a brand might host a live Q&A session to connect more closely with its followers.
Creating high-quality content is essential for attracting and retaining followers. Posting visually appealing images and videos and using features like Instagram Reels help maintain interest and invite new audiences. An example would be collaborating with influencers to enhance visibility and reach a broader audience.
The strategies
⛳️ Strategy 1: Optimise your profile
- Revise your bio to clearly state your unique selling points
- Use a high-quality, recognisable profile picture
- Include relevant keywords and hashtags in your bio
- Add contact information and a call-to-action
- Update your profile regularly to keep it fresh
- Align your profile aesthetic with brand identity
- Link to your website or other social media
- Ensure consistency in your username across platforms
- Highlight key stories in your profile to prolong their visibility
- Check and adjust your profile settings for maximum visibility
⛳️ Strategy 2: Engage with your audience
- Respond promptly to comments on your posts
- Regularly ask questions or encourage comments to boost engagement
- Like and comment on posts from potential followers
- Host live sessions to engage directly with your audience
- Conduct polls or quizzes in Instagram Stories
- Share user-generated content to show appreciation
- Follow accounts similar to your niche to build a network
- Use Instagram's interactive features like stickers and questions
- Post consistently at times your audience is most active
- Run contests or giveaways to encourage sharing and following
⛳️ Strategy 3: Create high-quality content
- Post high-quality, visually appealing images and videos
- Use Instagram Stories to provide more real-time content
- Develop a consistent theme or aesthetic for your posts
- Leverage Reels for engaging, short-form content
- Collaborate with influencers to reach new audiences
- Use captions effectively to tell a story or spark interest
- Incorporate relevant hashtags to increase discoverability
- Post content that aligns with trending topics or events
- Invest in Instagram Ads to reach a broader audience
- Analyse performance data to refine your content strategy
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
