The strategy focuses on enhancing organic digital marketing on social media to boost visibility and engagement for educational programs. It leverages content marketing by creating informative and engaging posts, utilizing storytelling through success stories, and implementing video content for virtual tours. This approach is complemented by a content calendar to optimize timing and a focus on infographics and webinars to provide value.
In parallel, optimizing social media engagement is key. This includes interacting with audiences through comments, surveys, and CTAs. Tailored content for different demographics, social media challenges, and collaborations with influencers increase the reach and credibility of the programs.
Building strategic partnerships is another core strategy. By aligning with like-minded organizations and influencers, hosting joint events, and engaging in cross-promotion, the strategy aims to broaden the audience and create shared learning experiences. Such partnerships are further enriched through co-branded content and exclusive offers to expand program visibility and influence.
The strategies
⛳️ Strategy 1: Leverage content marketing
- Create informative and engaging posts that highlight the USPs of each program
- Develop a content calendar to schedule posts leading up to admission and class start dates
- Utilise storytelling to showcase success stories and testimonials from past students
- Incorporate educational content such as tips, insights, and industry news relevant to each program
- Use video content to provide virtual tours of facilities and labs
- Share behind-the-scenes content to build a personal connection with your audience
- Create infographics that summarise program benefits and timelines
- Conduct monthly webinars or live Q&A sessions with program directors
- Publish blog articles that address common questions and concerns from prospective students
- Encourage user-generated content by asking satisfied students to share their experiences
⛳️ Strategy 2: Optimise social media engagement
- Identify and target key demographics interested in each specific program
- Increase interaction by responding to comments and messages in a timely manner
- Use polls and surveys to engage your audience and gather feedback on program offerings
- Segment your audience and customise content to different groups based on interest
- Create shareable content with clear Call-to-Actions to encourage sharing and referrals
- Run themed social media challenges related to the program topics
- Collaborate with educational influencers to extend program reach and credibility
- Utilise hashtags specific to education and your programs for better visibility
- Analyse engagement metrics regularly and adjust strategy accordingly
- Promote user-generated content by featuring it on official pages
⛳️ Strategy 3: Building strategic partnerships
- Identify organisations and influencers that align with your educational value
- Reach out to education bloggers and influencers for potential collaborations
- Host joint events with partners to widen your audience reach
- Offer guest speaking opportunities for shared learning experiences
- Create cross-promotional content with partners for mutual benefit
- Participate in educational fairs and exhibitions to network and grow visibility
- Exchange website and social media links with partners for increased traffic
- Provide exclusive offers or discounts for students referred by partners
- Develop co-branded content that highlights shared educational values
- Consult with partners on best practices for reaching target audiences
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
