The strategy focuses on improving inflight catering for airlines to enhance customer satisfaction and service quality. It involves optimizing menu offerings by understanding passenger preferences through surveys, introducing diverse dietary options like vegan and gluten-free meals, and collaborating with chefs for culturally relevant menus. For example, select flights might test new recipes to gather feedback before wider implementation. Additionally, partnerships with local food suppliers help ensure fresh ingredients.
Enhancing the passenger experience is another focus, achieved through cabin crew training on meal presentation and interaction. Technology plays a role with systems for pre-flight meal selection and real-time adjustments. Feedback mechanisms are established to continuously refine the service and surprise snack elements are introduced to delight passengers.
Operational efficiency is improved by streamlining the supply chain, implementing waste reduction programs, and using predictive data analytics for meal forecasting. Investments in kitchen upgrades and training for catering staff enhance productivity and quality. Automating processes and negotiating bulk purchases further aid cost reduction and consistency. Collaborating with logistics partners ensures timely meal delivery.
The strategies
⛳️ Strategy 1: Optimise menu offerings
- Conduct a survey to understand passenger food preferences
- Develop a seasonal menu to include fresh and local ingredients
- Introduce a variety of dietary options including vegan, vegetarian, and gluten-free meals
- Regularly update and test new recipes for potential menu addition
- Collaborate with chefs to create diverse and culturally relevant menu options
- Pilot test new menu items on select flights to gather feedback
- Introduce a premium menu option for first class and business class
- Review and improve presentation of food served onboard
- Establish partnerships with local gourmet food suppliers
- Continuously monitor food safety and quality standards
⛳️ Strategy 2: Enhance passenger experience
- Train cabin crew on meal presentation and passenger interaction
- Implement a pre-flight meal selection system for passengers
- Offer complimentary beverages that complement meal offerings
- Develop a feedback system for passengers to rate their inflight meals
- Introduce a surprise snack element to delight passengers
- Provide informative placemats that feature meal details and nutritional information
- Incorporate technology to allow crew to make real-time meal adjustments
- Survey passengers post-flight for catering experience improvements
- Create a brand story around inflight meals to enhance perception
- Celebrate special occasions with themed meals or treats
⛳️ Strategy 3: Improve operational efficiency
- Streamline the supply chain for sourcing ingredients efficiently
- Implement a waste reduction programme to minimise food waste
- Utilise predictive data analytics to forecast demand for meal provisioning
- Upgrade kitchen facilities to enhance meal preparation quality
- Invest in training programmes for catering staff to boost productivity
- Negotiate bulk purchase agreements with suppliers to reduce costs
- Automate processes where possible to decrease preparation time
- Regularly audit and review catering operations for potential improvements
- Invest in new catering equipment to improve food quality and consistency
- Collaborate with logistics partners to improve meal delivery timing
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
