The strategy titled "Optimising for SEO" focuses on improving a website's search engine rankings and boosting organic traffic. It involves three main approaches: enhancing on-page SEO, expanding off-page SEO efforts, and optimising technical SEO. For on-page SEO, the strategy suggests identifying high-volume keywords and seamlessly incorporating them into content, titles, and meta descriptions. Ensuring the website is mobile-responsive and has improved load times is crucial, as is constructing URLs with clarity and relevance.
Off-page SEO efforts include acquiring backlinks from reputable sources and engaging with influencers for wider outreach. The strategy also recommends promoting content via social media and participating in online communities for added credibility. Meanwhile, technical SEO focuses on using structured data markup and XML sitemaps to aid search engine comprehension and indexing. Addressing crawl errors and ensuring a secure website using HTTPS is essential for smooth operation. Furthermore, regular audits, monitoring, and updates ensure the strategy remains effective and adaptive to evolving SEO trends.
The strategies
⛳️ Strategy 1: Enhance on-page SEO
- Conduct a comprehensive keyword analysis to identify high-volume keywords
- Integrate targeted keywords naturally into website content, titles, and meta descriptions
- Improve website load time by optimising images and using efficient caching
- Ensure website is mobile-friendly and responsive
- Create high-quality, informative content that addresses user needs and queries
- Structure URLs to be clean and descriptive with relevant keywords
- Implement proper header tags (H1, H2, H3) with keyword relevance
- Include alt text for all images with appropriate keywords
- Improve internal linking structure to enhance navigation and reduce bounce rate
- Conduct regular audits to fix broken links and errors
⛳️ Strategy 2: Expand off-page SEO efforts
- Develop a strategy to acquire high-quality backlinks from reputable sites
- Engage with industry influencers and bloggers for guest posting opportunities
- Utilise social media platforms to promote content and engage with followers
- Encourage satisfied customers to leave positive reviews on trusted platforms
- Participate in relevant online forums and communities to build authority
- Monitor brand mentions and respond to them earnestly to maintain a positive reputation
- Submit website to online directories and local listings for better visibility
- Collaborate with related businesses for cross-promotion opportunities
- Encourage social sharing of content through easy-to-use sharing buttons
- Track and analyse backlinks to ensure relevance and quality over time
⛳️ Strategy 3: Optimise technical SEO
- Implement structured data markup to enhance search engine understanding of content
- Create and submit an XML sitemap to search engines for better indexing
- Utilise robots.txt to guide search engine crawlers effectively
- Ensure website security by implementing HTTPS protocol
- Address crawl errors by regularly checking server logs and analytics
- Optimise website architecture to improve user experience and search engine crawling
- Employ canonical tags to prevent duplicate content issues
- Monitor website's page speed insights and make necessary optimisations
- Regularly update older content and optimise for current SEO trends
- Use analytics tools to track SEO performance metrics and adjust strategies accordingly
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
