The strategy for "Scaling the brand Moha" aims to expand the reach and influence of Moha Jewellery by focusing on traditional jewellery designs. One key strategy is to expand digital marketing efforts. This includes enhancing the website's SEO and developing a social media content calendar for platforms like Instagram and Pinterest. Collaborating with influencers and leveraging pay-per-click advertising are also outlined, alongside innovative ideas like creating an app featuring virtual try-ons for jewellery.
Additionally, the strategy emphasizes enhancing offline presence and partnerships, participating in jewellery fairs, partnering with boutique stores, and hosting exclusive events. The aim is to create strong on-ground visibility and customer engagement.
Innovation in product offerings and customer experience is central, with actions like customizing jewellery options, launching eco-friendly packaging, and expanding the product line. Introducing a subscription service for seasonal collections demonstrates Moha’s move towards diverse and responsive market engagement.
The strategies
⛳️ Strategy 1: Expand digital marketing efforts
- Enhance the website's SEO to improve search engine rankings
- Develop a robust social media content calendar targeting platforms such as Instagram and Pinterest
- Collaborate with influencers who align with the brand’s aesthetics and values
- Create engaging video content showcasing craftsmanship and design inspiration
- Leverage pay-per-click advertising on platforms like Google Ads and Facebook
- Implement email marketing campaigns to retain and engage with existing customers
- Introduce a referral program to encourage word-of-mouth marketing
- Conduct webinars or live streams showcasing jewellery-making processes
- Utilise retargeting ads to capture potential customers who previously visited the site
- Develop an app featuring virtual try-ons for jewellery
⛳️ Strategy 2: Enhance offline presence and partnerships
- Participate in local and national jewellery fairs and exhibitions
- Partner with boutique stores to stock Moha products locally
- Organise exclusive pop-up events in different cities
- Develop a loyalty programme for repeat offline customers
- Offer jewellery workshops and styling sessions for potential customers
- Create collaborations with fashion designers for joint showcases
- Host private viewings and trunk shows for VIP customers
- Explore partnerships with wedding planners to position Moha as a preferred vendor
- Increase presence at cultural and traditional events where jewellery is showcased
- Develop a network of brand ambassadors through local communities
⛳️ Strategy 3: Innovate product offerings and customer experience
- Introduce customisable jewellery options for customers
- Develop a limited edition collection with unique traditional designs
- Implement a virtual assistant on the website for an improved shopping experience
- Offer a personal shopping service for high-end customers
- Introduce sustainable and eco-friendly packaging options
- Conduct regular customer feedback sessions to improve products and services
- Develop a subscription service for seasonal jewellery collections
- Expand the product line to include accessories that complement the jewellery
- Enhance the post-purchase follow-up process for customer satisfaction
- Introduce a trade-in or upgrade programme for existing customers
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
