The strategy document titled "Increasing cocoa production by 2030" aims to enhance the livelihood of cocoa farmers through three primary strategies. First, it focuses on enhancing farming techniques. For example, conducting workshops on advanced cocoa farming methods and implementing soil health testing will ensure optimal cocoa growth. Sustainable and disease-resistant practices are encouraged alongside efficient water management and crop diversification. This assures long-term productivity and better yields.
The second strategy is creating supportive infrastructural networks. It emphasizes better roads and centralized cocoa processing facilities to ease transportation and processing. Access to reliable water supply systems and electrification improvements are also prioritized to support irrigation needs, while storage solutions are introduced to minimize post-harvest losses.
The third strategy strengthens market access and ensures fair pricing. Setting up cooperatives improves the bargaining power of farmers. Furthermore, the creation of direct trading partnerships with international buyers and promoting value-added activities are crucial. Training in business skills, financial literacy, and facilitating access to market information through digital platforms help farmers gain better market insights and improve fair trade practices.
The strategies
⛳️ Strategy 1: Enhance farming techniques
- Conduct workshops on advanced cocoa farming methods
- Implement regular soil health testing for optimal cocoa growth
- Adopt sustainable farming techniques to maintain long-term productivity
- Encourage the use of disease-resistant cocoa varieties
- Provide access to modern farming equipment and tools
- Offer training on efficient water management practices
- Help farmers create crop diversification plans
- Introduce integrated pest management systems
- Encourage composting and organic fertilizer usage
- Implement a mentorship program for sharing best practices among farmers
⛳️ Strategy 2: Create supportive infrastructural networks
- Advocate for better road networks to improve transportation
- Facilitate the construction of centralised cocoa processing facilities
- Develop reliable water supply systems for irrigation
- Ensure access to affordable storage solutions to reduce post-harvest losses
- Promote partnerships with transportation companies for better logistics
- Implement technology hubs providing resources and internet access
- Collaborate with local governments to improve electrification
- Ensure farmers have access to microfinance institutions
- Conduct campaigns for improved connectivity in rural areas
- Build networks to connect farmers with agricultural extension officers
⛳️ Strategy 3: Strengthen market access and fair pricing
- Set up cooperatives to improve bargaining power for farmers
- Develop direct trading partnerships with international buyers
- Implement training on business skills and financial literacy
- Promote value-added activities such as producing cocoa products
- Facilitate access to market information through digital platforms
- Organise cocoa quality standard workshops for better pricing
- Create certification programmes to ensure fair trade practices
- Engage in marketing campaigns to promote cocoa from specific regions
- Provide farmers with regular updates on market trends
- Facilitate networking events between farmers and industry stakeholders
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
