The strategy of increasing brand awareness involves elevating the brand profile to make it more recognizable among the target audience. One approach is leveraging social media platforms, which includes maintaining a consistent posting schedule, engaging with the audience through interactions, and collaborating with influencers. For instance, using targeted ad campaigns on platforms like Facebook and Instagram can reach a broader audience and enhance visibility.
Another strategy is implementing content marketing. This involves creating high-quality blog posts, infographics, and video content. For example, starting a podcast can engage audiences by discussing industry trends, while optimizing content for SEO enhances organic reach.
Experiential marketing plays a crucial role as well by hosting workshops, participating in local events, and organizing pop-up shops. Such initiatives, like sponsoring community events, boost brand presence and engage potential customers effectively.
The strategies
⛳️ Strategy 1: Leverage social media platforms
- Create a consistent posting schedule across all relevant platforms
- Engage with audience through comments, likes, and shares
- Utilise hashtags to reach a broader audience
- Run targeted ad campaigns on platforms like Facebook and Instagram
- Collaborate with influencers in your niche
- Share user-generated content to increase relatability
- Host live sessions or Q&A to engage directly with the audience
- Monitor social media analytics to optimise content strategy
- Encourage current followers to share content
- Produce platform-specific, engaging content tailored to each audience
⛳️ Strategy 2: Implement content marketing
- Develop high-quality blog posts relevant to your industry
- Create and distribute infographics that simplify complex information
- Invest in video content production to increase engagement
- Start a podcast to discuss industry trends and insights
- Share case studies that highlight successful customer stories
- Utilise email newsletters to distribute content directly to subscribers
- Promote guest blogging on popular industry websites
- Optimise all content for SEO to increase organic reach
- Continuously update content to keep it relevant
- Encourage audience feedback and adapt content accordingly
⛳️ Strategy 3: Engage in experiential marketing
- Host free workshops or seminars related to your industry
- Sponsor or participate in local events to increase community presence
- Organise pop-up shops or booths in strategic locations
- Coordinate contests or giveaways to attract potential customers
- Create interactive online experiences or webinars
- Develop loyalty programmes to reward repeat customers
- Collaborate with complementary brands for cross-promotions
- Utilise virtual reality experiences in marketing campaigns
- Offer exclusive previews to new product launches
- Collect and utilise customer feedback from events to improve future efforts
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
