The strategy titled "Reviving MTN Sudan Mazazik Through Social Media" focuses on driving young people in Sudan to subscribe to the Mazazik service by employing a youth-centric, influencer-driven approach. The strategy employs local influencers to engage audiences by showcasing their personalized Mazazik tones, hosting live sessions, and offering exclusive discounts to followers. This influencer collaboration aims to create a relatable and authentic connection with the youth, exemplified by campaigns like a hashtag challenge or a ‘behind the scenes’ content series.
Another part of the strategy is the creation of engaging content series that highlights unique and diverse cultural tones. By launching weekly features like "Mazazik Tone of the Week," the plan aims to build a connection with users through visual storytelling and user-generated content. This content is designed to make Mazazik tones feel personal, diverse, and easy to access, thereby strengthening the service’s appeal.
Lastly, community engagement is maximized through interactive social media activities such as Q&A sessions, public challenges, and feedback solicitation. For example, running contests or celebrating user milestones can increase user interaction and loyalty. This strategy relies on creating a vibrant social media presence that resonates with the audience's identity, encouraging them to share their experiences and preferences.
The strategies
⛳️ Strategy 1: Engage Through Influencers
- Identify local influencers who resonate with the youth demographic
- Collaborate with influencers to create posts showcasing their personalised Mazazik tones
- Host Instagram or TikTok live sessions with influencers discussing their favourite tones
- Encourage influencers to post short video clips of them using MTN Mazazik in daily life
- Provide influencers with exclusive discount codes for their followers
- Curate a hashtag campaign led by influencers to increase reach and engagement
- Develop Instagram stories where influencers share their Mazazik playlists
- Incorporate 'behind the scenes' content from influencers setting up their Mazazik tones
- Hold a contest led by influencers where followers can win free subscription months
- Regularly repost influencer content on MTN Sudan’s official social media channels
⛳️ Strategy 2: Create Engaging Content Series
- Launch a weekly series featuring a 'Mazazik Tone of the Week' on social media
- Develop Instagram stories featuring user-generated content around personalisation
- Design catchy, visually striking posts that highlight the diversity of tones available
- Create short, shareable videos that showcase different cultural and musical tones
- Host a poll on social media to crowdsource the next recommended Mazazik tone
- Share user testimonials or reviews on their experiences with Mazazik
- Adopt a storytelling approach by sharing mini documentaries on music culture in Sudan
- Post graphics highlighting the affordability and ease of setting up Mazazik tones
- Create a series of posts explaining the simple steps to subscribe and personalise tones
- Share playlist suggestions themed around moods or times of day
⛳️ Strategy 3: Maximise Community Engagement
- Host a social media Q&A session addressing user questions about Mazazik
- Create a public challenge where participants share videos of their reaction to different tones
- Solicit feedback and suggestions from followers on potential features for Mazazik
- Engage in responsive interaction by replying to comments and messages promptly
- Develop a ‘Comment-to-Win’ contest for followers engaging with Mazazik posts
- Celebrate user milestones (e.g., 1000th subscriber) with a social media shoutout
- Run a hashtag campaign encouraging followers to share how Mazazik represents their identity
- Launch themed days where followers suggest tone combinations for specific occasions
- Encourage followers to tag friends in posts to receive tone discounts
- Share stats or infographics depicting the growth or popularity of Mazazik among users
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
