The strategy focuses on creating awareness and mobilizing skills trainers in the private and informal sectors. Initiating this involves conducting a needs assessment to identify the target audience and assess current awareness levels through surveys or interviews. For example, gathering data can reveal awareness gaps, helping to shape the messaging and communication channels to effectively engage trainers.
Next, an engaging awareness campaign is developed. This includes creating compelling messages and visual materials, utilizing social media, and collaborating with influential sector figures, akin to hosting webinars or workshops to capture the trainers' interest and participation. Campaign effectiveness is monitored and adjusted based on feedback.
Finally, outreach and partnership efforts aim to expand the campaign's reach by identifying potential partner organizations and organizing joint events. By leveraging partnerships with local media and coordinating with educational institutions, the strategy ensures a broad dissemination of campaign materials and key messages, enhancing the overall impact and uptake.
The strategies
⛳️ Strategy 1: Conduct a needs assessment
- Identify target audience within the private and informal sectors
- Conduct surveys or interviews to understand current awareness levels
- Analyse collected data to identify gaps in awareness
- Determine the most effective communication channels for reaching trainers
- Set measurable goals based on the needs assessment results
- Create a report detailing assessment findings
- Share findings with key stakeholders to gain support
- Develop a timeline and budget for the awareness campaign
- Identify key messages to communicate to trainers
- Plan follow-up assessments to measure campaign effectiveness
⛳️ Strategy 2: Develop an engaging awareness campaign
- Design a clear and compelling message for the campaign
- Create visually appealing promotional materials
- Develop content for various media platforms, including social media and print
- Collaborate with influential figures in the private and informal sectors
- Host webinars or workshops to engage trainers
- Utilise testimonials from successful skills trainers
- Schedule regular social media posts to maintain awareness
- Set up a dedicated hotline or email for queries
- Create an informative campaign website or landing page
- Monitor and adjust the campaign based on feedback and engagement
⛳️ Strategy 3: Execute outreach and partnership efforts
- Identify potential partner organisations within the sector
- Approach partners with a proposal for collaboration
- Organise joint events or initiatives with partners
- Distribute campaign materials through partner networks
- Host informational sessions at relevant industry conferences
- Establish partnerships with local media outlets for coverage
- Train partners and influencers on key messaging
- Create a feedback loop with partners to gather insights
- Coordinate with educational institutions to reach new trainers
- Evaluate partnership outcomes and adjust strategies as needed
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
