The strategy "Optimising Lending Performance" targets enhancing performance across marketplaces by focusing on loan optimisation, conversion rates, and audience engagement. One key aspect is to improve product listings' visibility by conducting keyword research and optimising titles and descriptions. For instance, refining imagery and using A/B testing helps in identifying elements that drive higher engagement. Additionally, integrating customer reviews builds trust and credibility.
Improving conversion rates involves simplifying the application process and ensuring a seamless user experience. By using tactics like personalisation and highlighting unique loan features, the strategy aims to improve user engagement and conversion.
Leveraging data for audience engagement is essential. This involves segmenting leads and using targeted campaigns. Implementing retargeting strategies and partnerships with influencers can broaden outreach and address pain points, thereby refining audience profiles and enhancing overall engagement.
The strategies
⛳️ Strategy 1: Enhance Product Listings for Better Visibility
- Conduct keyword research to identify high-ranking search terms relevant to your products
- Optimise product titles and descriptions by integrating identified keywords
- Update product imagery with high-quality and engaging visuals
- Utilise A/B testing to determine which listing elements drive higher engagement
- Incorporate customer reviews prominently to build trust and credibility
- Regularly refresh listing content to stay relevant with marketplace changes
- Analyse competitor listings to identify best practices and differentiation points
- Ensure all product attributes are accurately filled to improve searchability
- Leverage marketplace promotions to increase product visibility
- Monitor performance analytics to understand the impact of changes and adjust strategy accordingly
⛳️ Strategy 2: Improve Conversion Rate through User Experience
- Simplify the application process with a streamlined form design
- Implement a chatbot or live support to assist potential leads
- Ensure website and marketplace pages load quickly and are mobile-responsive
- Personalise user journeys using data-driven insights
- Highlight loans with competitive rates and unique features prominently
- Use scarcity tactics like limited-time offers to encourage quick decision-making
- Provide clear and concise information on eligibility and requirements
- Introduce customer testimonials and success stories in your communication
- Optimise call-to-action buttons for clarity and visibility
- Regularly review and enhance the landing page design based on user feedback
⛳️ Strategy 3: Leverage Data for Audience Targeting and Engagement
- Collect and analyse data on current lead demographics and behaviours
- Segment leads based on demographic and behavioural data for targeted marketing
- Run targeted advertising campaigns on social media platforms
- Utilise retargeting strategies to re-engage previous visitors who didn’t convert
- Implement email marketing campaigns tailored to different audience segments
- Develop and distribute content that addresses common pain points of potential leads
- Engage in partnerships with related influencers or brands to broaden reach
- Utilise customer feedback and survey data to refine target audience profiles
- Track and measure engagement and conversion metrics across channels
- Continuously adjust strategies based on analytical findings and market trends
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
