The strategy focuses on increasing member engagement by offering automated job alerts and tender opportunities tailored to active members' preferences. For example, setting up a database with updated contact information allows for effective communication. An automated email and SMS system then notifies members of opportunities based on their selected preferences, ensuring relevance and engagement.
Moreover, the strategy emphasizes creating engaging content such as visually appealing email templates and case studies. An example would be sharing success stories from members who have benefited from job alerts, encouraging further interaction. Engagement through webinars and updated social media content ensures members remain informed and involved.
Enhancing user experience on digital platforms is also central to the strategy. Revamping the user interface for easier navigation and real-time updates on job postings improve user satisfaction. Implementing AI-driven recommendations personalizes the alert system, ensuring members receive tailored information relevant to their industry, boosting their engagement and interest in the platform.
The strategies
⛳️ Strategy 1: Implement automated notification systems
- Set up a database of active members with updated contact information
- Integrate an automated email and SMS notification system
- Schedule regular job alert notifications based on member preferences
- Ensure tenders and RFQs are sent to relevant industry categories
- Develop a user interface for members to opt-in for specific alerts
- Use analytics to monitor engagement rates with notification emails
- Set up feedback mechanisms for members to refine their preferences
- Regularly update job and tender databases for accuracy
- Implement push notifications via a mobile app, if applicable
- Test the notification system monthly to ensure reliability
⛳️ Strategy 2: Create engaging content for increased interaction
- Design visually appealing and informative email templates
- Develop case studies showcasing successful tender and job placements
- Highlight featured jobs and tenders in a newsletter format
- Include industry news and trends relevant to members
- Conduct webinars or Q&A sessions about job search and tenders
- Share tips for successfully responding to tenders and RFQs
- Engage members through surveys to understand their needs
- Feature success stories from members who secured jobs or tenders
- Update social media channels with alert highlights and engagement calls
- Analyse content engagement to tailor future communications
⛳️ Strategy 3: Enhance user experience on digital platforms
- Revamp the user interface of the member portal for job and tender searches
- Implement filters and categories to ease search functionalities
- Optimize the platform for mobile device compatibility
- Provide real-time updates on new job and tender postings
- Integrate AI-driven recommendations for tailored alerts
- Offer tutorials on how to best use the platform features
- Ensure data privacy and security measures are in place
- Enable members to save and track job/tender applications
- Create a dedicated support line for technical assistance
- Gather and act on user feedback for continuous improvement
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
