The strategy revolves around expanding sales to Bartolazzi Custom Builders by enhancing relationships and leveraging strategic opportunities. The first approach entails strengthening ties through regular site visits. This involves introducing product lines such as siding, windows, and doors during these visits, engaging with decision-makers, and demonstrating products. For example, bringing samples of siding can help in showcasing quality and fit, which can lead to immediate feedback and acceptance.
Another strategy focuses on developing a compelling rebate or incentive program. By examining industry standards and competitor offers, a tailored program can be crafted to entice Bartolazzi Custom Builders. For instance, providing a rebate on bulk purchases could stimulate interest and sales.
The third strategy highlights using strategic understanding and collaboration. By aligning mutual goals and sharing insights from SWOT analyses and joint projects, a stronger partnership can be fostered. Training sessions and joint events further amplify this partnership, presenting both parties as market leaders. Regular assessments, such as quarterly reports, help in maintaining transparency and showcasing success.
The strategies
⛳️ Strategy 1: Build stronger relationships through site visits
- Schedule regular site visits to Bartolazzi Custom Builders' projects
- Introduce additional product lines (siding, windows, doors) during site visits
- Engage with on-site decision makers to gather insights and feedback
- Develop a checklist to ensure key points are covered during each visit
- Offer demonstrations or samples of siding, windows, and doors
- Collect data on current use of siding, windows, and doors on their projects
- Identify key decision influencers within their team
- Create a report after each visit to identify opportunities and challenges
- Follow up via email or call with additional information or answers to questions
- Track relationship progress and set goals for ongoing engagement
⛳️ Strategy 2: Develop a compelling rebate or incentive programme
- Research effective rebate programs in the industry
- Identify pricing and margins for siding, windows, and doors
- Create a draft plan for a rebate or incentive program
- Analyze competitor offers to ensure competitiveness
- Tailor incentive programme to meet Bartolazzi Custom Builders' needs
- Develop marketing materials promoting the programme
- Introduce the programme to the decision makers at Bartolazzi Custom Builders
- Set clear KPIs to measure the success of the programme
- Provide examples of potential savings or benefits
- Collect feedback and adapt the programme as needed
⛳️ Strategy 3: Leverage strategic understanding and collaboration
- Conduct a SWOT analysis for siding, windows, and doors in their projects
- Identify mutual goals between your company and Bartolazzi Custom Builders
- Propose joint project opportunities for enhanced collaboration
- Schedule regular strategy meetings with their decision-makers
- Create a quarterly report of successes with roofing materials
- Highlight case studies where additional products improved outcomes
- Offer training sessions on the benefits of your entire product range
- Align marketing efforts to showcase partnership strength
- Host joint events or workshops to showcase shared expertise
- Continue monitoring market trends, updating your offerings accordingly
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
