The strategy aims to enhance on-premise laundry offerings for high-value hotels. The initial step involves identifying strategic opportunities by researching top hotels in Tier 1 cities and networking with decision-makers at events like the Reweave ceremony. For instance, analyzing each hotel’s current laundry challenges and conditions can help tailor solutions effectively.
Another aspect is developing a compelling sales pitch that highlights the cost-effectiveness and environmental benefits of on-premise laundry services. The pitch is customized for each hotel, aligning with their specific business goals and addressing potential objections proactively.
Lastly, leveraging existing client relationships is crucial. This involves segmenting a current client list, personalizing communication, and offering exclusive deals. For example, by hosting a webinar on laundry solutions, the strategy can enhance client engagement and pave the way for conversion.
The strategies
⛳️ Strategy 1: Identify strategic opportunities
- Research and list top 10 high-value hotels in Tier 1 Cities with potential laundry service needs
- Attend the Reweave ceremony and network with key hotel decision-makers
- Gather insights from hotel personnel on their current laundry challenges
- Analyse each hotel's laundry facility conditions and identify pain points
- Create a profile for each hotel to better understand their business goals
- Assess competitors’ laundry offerings in these target hotels
- Prepare a dossier on successful case studies of on-premise laundry implementations
- Determine key decision-makers and their contact information at each hotel
- Evaluate each hotel’s current laundry service contracts and timelines
- Compile these insights into a strategic pitch deck tailored to each hotel
⛳️ Strategy 2: Develop a compelling sales pitch
- Craft a persuasive case for the cost-effectiveness of on-premise laundry services
- Highlight environmental benefits and sustainability as added value
- Use high-quality visuals and testimonials from past successful installations
- Align the pitch with the unique business goals of each hotel
- Prioritise hotels based on the urgency of their needs and potential ROI
- Utilise previous inspection insights to customise solutions
- Address potential objections proactively and present counterarguments
- Include offers such as free audits or trials to reduce hesitation
- Practice the pitch with colleagues to refine delivery and clarity
- Set up appointments post-Reweave with 10 targeted hotels to present the pitch
⛳️ Strategy 3: Leverage existing client relationships
- Identify 25 high-potential hotels from the Current Clients List
- Segment the list based on past engagement and current needs
- Use past interaction data to personalise outreach communication
- Send targeted emails highlighting new offerings and benefits
- Offer exclusive deals for existing clients considering upgrades
- Host a webinar focusing on benefits of switching to on-premise laundry solutions
- Gauge interest levels through follow-up calls and meetings
- Capture leads and segment them based on interest and readiness to convert
- Hand over warm leads to the sales team with detailed interaction history
- Monitor and evaluate conversion rates to inform future strategy adjustments
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
