The strategy to maximize bookings at the Coimbatore Real Estate Expo is multi-faceted, beginning with enhancing pre-event marketing. This involves a robust social media campaign targeting potential buyers, eye-catching banners in high-traffic areas, and personalized email invites. An example is collaborating with local influencers and offering incentives for RSVPs to boost event attendance.
Onsite engagement is optimized by creating an attractive booth and utilizing tools like virtual reality tours. Staff are trained to engage effectively, and exclusive offers are highlighted to create urgency. As an example, providing branded takeaways and complimentary refreshments can enhance visitor experience and leave a lasting impression.
Post-event follow-up is strengthened through actions like sending thank you emails and calling potential leads swiftly. A blog summarizing the event's success and publishing social media posts can further engagement. For instance, offering post-event discounts and scheduling face-to-face meetings with high-interest attendees drive home the follow-up strategy.
The strategies
⛳️ Strategy 1: Enhance pre-event marketing
- Develop a comprehensive social media campaign targeting potential buyers
- Create eye-catching banners and posters for high-traffic areas in Coimbatore
- Send personalised email invitations to your existing leads database
- Collaborate with local influencers to promote the event
- Offer an incentive for RSVPs to encourage attendance
- Run targeted online ads to attract potential customers in Coimbatore
- Organise a press release to attract media attention
- Utilise WhatsApp marketing to reach local communities
- Distribute flyers in shopping malls and popular coffee shops
- Host a live webinar prior to the event highlighting upcoming projects
⛳️ Strategy 2: Optimise onsite engagement and visibility
- Design an attractive and interactive booth to capture attention
- Ensure all staff are trained to engage effectively with attendees
- Highlight exclusive expo-only offers to create urgency
- Use virtual reality tours to showcase properties
- Provide branded takeaways to leave a lasting impression
- Set up a photo booth with branded backdrops for attendees
- Host a short educational seminar within the booth
- Implement a digital check-in system for easy lead capture
- Use clear signage to guide attendees to your booth
- Offer complimentary refreshments to keep visitors engaged longer
⛳️ Strategy 3: Strengthen post-event follow-up
- Send thank you emails with recap of highlights to all booth visitors
- Call high-potential leads within 48 hours post-event
- Offer a post-event discount to encourage quick bookings
- Publish a blog and social media posts summarising the event's success
- Use gathered data to personalise follow-up communications
- Survey attendees to gather feedback for future improvements
- Provide a virtual property tour link in follow-up communications
- Hold a post-event virtual Q&A session for potential buyers
- Schedule face-to-face meetings with high-interest leads
- Update CRM system to track engagement and follow-up outcomes
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
