The strategy titled "Optimising rent and sales operations" aims to enhance the business's capability to effectively rent and sell properties. It breaks down into three core strategies, each with specific actions. The first strategy, "Enhance marketing efforts," focuses on using digital platforms like Google and Facebook for targeted campaigns. For example, creating engaging property listings with high-quality images can attract potential buyers. Collaborating with influencers and using SEO strategies also broaden visibility.
The second strategy, "Improve customer service and engagement," emphasizes training staff on best practices and implementing tech-savvy solutions like online booking systems. Offering virtual tours exemplifies innovative customer engagement. Additionally, setting up a 24/7 customer support hotline ensures immediate assistance, fostering trust and loyalty among clients.
Lastly, the "Expand property portfolio" strategy seeks growth by targeting emerging markets and forming partnerships with developers. It includes evaluating properties to highlight their appeal and utilizing analytics for acquisition decisions. By attending property auctions and negotiating favorable terms with lenders, the business can identify promising investment opportunities and sustain competitive advantages.
The strategies
⛳️ Strategy 1: Enhance marketing efforts
- Conduct thorough market research to identify key customer demographics
- Develop targeted digital marketing campaigns on platforms like Google and Facebook
- Create engaging and informative property listings with high-quality images
- Utilise social media channels to reach wider audiences
- Implement email marketing campaigns to nurture leads and re-engage past clients
- Leverage video tours and testimonials to showcase properties
- Advertise in local newspapers and community bulletins
- Participate in property expos and trade shows for live demonstrations
- Utilise SEO strategies to improve website visibility
- Collaborate with influencers in the real estate niche for broader reach
⛳️ Strategy 2: Improve customer service and engagement
- Train staff on customer service best practices and techniques
- Develop a seamless online booking and enquiry system
- Create a comprehensive FAQ section on the website to address common client queries
- Implement a customer feedback system to gather insights and improve services
- Offer virtual tours for potential clients unable to visit in person
- Establish a loyalty program to reward repeat clients
- Set up a 24/7 customer support hotline
- Regularly update clients with newsletters about new properties and market trends
- Ensure swift resolution of customer issues or complaints
- Engage with customers on social media by responding promptly to their comments and messages
⛳️ Strategy 3: Expand property portfolio
- Identify and target emerging neighbourhoods and markets for investment
- Engage with property owners for exclusive renting or selling agreements
- conduct regular property evaluations to determine appealing characteristics
- Form strategic partnerships with property developers and realtors
- Explore diversified property types, such as commercial, residential, and vacation rentals
- Create opportunities for property renovation to increase value
- Utilize data analytics for informed decision-making on new acquisitions
- Negotiate advantageous terms with lenders for property acquisitions
- Attend property auctions to find potential investment opportunities
- Regularly assess and update the current property portfolio for competitive advantages
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
